Performance Management in Vodafone

Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD, 2009). It brings together many of the elements that make up the practice of people management, including in particular learning and development. Performance management establishes shared understanding of what is to be achieved and provides an approach to leading and developing people that will ensure it is achieved. Managers need to adopt performance management practices that will facilitate continuous review and ongoing development of departments/ teams in order to deliver organizational objectives. The underlying assumption is that by managing the performance of the individual and team, departmental and organisational performance will follow and by raising individual and team levels of performance, organisational performance will also improve. Equally when performance of individuals is not managed, it can lead to frustration and discontent amongst team members.

INDIAN TELECOM INDUSTRY - OVERVIEW
The Indian telecommunications industry is one of the fastest growing in the world. Government policies and regulatory framework implemented by Telecom Regulatory Authority of India (TRAI) have provided conducive environment for service providers. This has made the sector more competitive, while enhancing the accessibility of telecommunication services at affordable tariffs to the consumers.
The Indian mobile services industry has proved to be the fastest growing mobile services market in the world, accounting for a CAGR (Compund Annual Growth Rate) of more than 50% in terms of subscribers and 15% in terms of gross revenues over the past decade.
Currently, the Indian telecom industry is the second largest globally by subscriber base with the total subscriber base of