Elite’s Bar is Cagayan de Oro’s newest high-class entertainment bar located at the heart of Divisoria. It is a bar full of stylishness and elegance with quality performance of entertainers, world-class baristas, and satisfying service. This is the first entertainment establishment who requires customers to wear semi-formal attire. There’s an entertainment on a stage, such as a live band, comedians, go-go dancers, local famous artists. Elite’s also be called a music bar which offer entertainment or live music. This is a type of bar range from dive bars to elegant places of entertainment for the elite. It is a happy hour to encourage off-peak patronage.
Unlike from other high-class bars in Cagayan de Oro, Elite’s Bar is a place where rich people and tourists, and foreigners are encouraged to enter. Fun and excitement awaits them. Special events in the bar include ladies night, Freedom day (when customers can enter to the bar free of charge, and concert to some well-known DJ’s, band musicians, and artists.
This paper explains the planning, the standards of services, the roles of the staff, the atmosphere/designs inside the bar, the strategic location, and the financial analysis. This is also the guide on how Elite’s Bar operates for consistent high-class services. Financial analysis includes the balance sheet, income statement, full expense of equipment, etc.
Table of Contents
Introduction……………………………………………………………………………1
Description…………………………………………………………………………….3
i. PLANNING AND RESEARCH………………………………………….4
Market Segment
Human Resource
Bar Staff
Bouncer
Entertainers
Image
ii. LOCATION AND MARKET FEASIBILITY……………………………7
Choosing an area
Estimating Customer Potential
Sizing up the Competition
Objective
a. Price
Customer Analysis:
Customer Perception Factors…………………………………...9
Financial Analysis……………………………………………………14 Equipment……………………………………………………………..15