BREAKING INTO THE TRADE GAME: SMALL BUSINESS GUIDE TO EXPORTING
SMALL BUSINESS ADMINISTRATION, OFFICE OF INTERNATIONAL TRADE
International Business Plan
The purpose of the International Business Plan workbook is to prepare your business to enter the international marketplace. This workbook will serve as a step-by-step guide to lead you through the process of exporting your product to an international market. The workbook is divided into sections. Each section must be completed before you start the next section. After you have completed the entire workbook, you will be ready to develop an international business plan to export your product. Once the business plan is completed, an in-depth analysis of your readiness to export can be completed. PPRODUCTS/SERVICES
STEP 1: Select the most exportable products to be offered internationally. To identify products with export potential for distribution internationally, you need to consider products that are successfully distributed in the domestic market. The product needs to fill a targeted need for the purchaser in export markets according to price, value to customer/country and market demand.
What are the major products your business sells?
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What products have the best potential for international trade?
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STEP 2: Evaluate the products to be offered internationally.
What makes your products unique for an overseas market?
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Why will international buyers purchase the products from your company? 1.
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How much inventory will be necessary to sell overseas?
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Exercise:
IDENTIFYING PRODUCTS WITH EXPORT POTENTIAL
List below the products you believe have export potential.
Indicate the reasons you believe each product will be successful in the international marketplace.
Products/Services Reasons for Export Success
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