Pestle Analysis of Starbuck in Ukk
Upload
Explore
Download
2
Comment
Link
Embed
Save for later
of 20
Readcast
.
.
..
5inShare.
PESTLE stands for:Political - The current and potential influences from political pressuresEconomic - The local, national and world economy impactSocial - The ways in which changes in society affect usTechnological - How new and emerging technology affects our businessLegal - How local, national and world legislation affects usEnvironmental - The local, national and world environmental issuesThe PESTLE analysis will be used to identify and understand the important factorsStarbucks must consider in all areas of the business.Political:* Taxation policy - high taxation imposed on farmers in those countries producing thecoffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainlyultimately passed on to the consumer. Recently (June 13, 2003) Tanzania 's Minister of Finance harmonized and rationalized local government taxation to boost rural productivity of the coffee bean. Tax was lowered for these 'small holder ' farmers andthis saving will have been passed on to purchasers of coffee like Starbucks.* Deregulation - A decade ago, the USA pulled out of the ICA (international CoffeeAgreement) that set export quotas for producing nations and kept the price of coffeefairly stable. Coffee quotas and price controls ended. Since the deregulation farmershave suffered and their earnings have dropped. Many have struggled to make a livingso have given up.* International trade regulations/tariffs -
Explore
Download
2
Comment
Link
Embed
Save for later
of 20
Readcast
.
.
..
5inShare.
PESTLE stands for:Political - The current and potential influences from political pressuresEconomic - The local, national and world economy impactSocial - The ways in which changes in society affect usTechnological - How new and emerging technology affects our businessLegal - How local, national and world legislation affects usEnvironmental - The local, national and world environmental issuesThe PESTLE analysis will be used to identify and understand the important factorsStarbucks must consider in all areas of the business.Political:* Taxation policy - high taxation imposed on farmers in those countries producing thecoffee bean will usually mean Starbucks pay a higher price for the coffee they purchase. Any fluctuations in taxation levels in the industry are almost certainlyultimately passed on to the consumer. Recently (June 13, 2003) Tanzania 's Minister of Finance harmonized and rationalized local government taxation to boost rural productivity of the coffee bean. Tax was lowered for these 'small holder ' farmers andthis saving will have been passed on to purchasers of coffee like Starbucks.* Deregulation - A decade ago, the USA pulled out of the ICA (international CoffeeAgreement) that set export quotas for producing nations and kept the price of coffeefairly stable. Coffee quotas and price controls ended. Since the deregulation farmershave suffered and their earnings have dropped. Many have struggled to make a livingso have given up.* International trade regulations/tariffs -