Philippine Tourism

The article talks about the positive things about the country, a marketing campaign for the Philippines, that rolls out the red carpet, primarily to foreign investors, and to tourists, in its attempt to attract them to pour investment in a growing economy and visit the country for its rich culture, attractive landscapes, and the people – warm, hospitable and friendly. The article brags the reasons why it is more fun in the Philippines, not only in terms of business opportunities but also for the things that make the Filipino proud of themselves such as the hard-working labor force and rich natural resources.

This highlights the Philippines’ readiness to receive more foreign investments, citing the stable macroeconomic fundamentals, strategic business location, adequate public and private infrastructure, high-quality labor force and government support as key drivers of investment growth. It also presents the incentives and rewards that await foreign investors once they decide to partner with the government in setting shop in the country for their business operations. Promising to be an attractive investment and tourism center in the Southeast Asian region, the Philippines is a part of the league of the fastest-growing economies in the region, taking the country closer to an investment-grade rating.

This article is like a postcard or a clear picture of the Philippines against the background of a strong Filipino spirit and determination to succeed to become a strong economy and a fun place to invest, play, work and live. As a marketing pitch, the article is obviously subjective in favor of the government, which aims to attract a specific audience in the person of foreign investors and tourists tempting them to invest in and visit the country. I find the article, from the point of view of a marketer making a sales or marketing pitch to be plain and uninteresting. The whole idea of a marketing pitch is to show what is unique about the country that