Frist of all, the differences between Matsushita and Sony’s products is one of the primary reason that makes their decision various. In the reading, it reveals that Matsuhita was focusing more on the low-tech products such as NN-MX20WF (their new model mocrowave oven), DVD player, automatic washers and 29-inch TVs. One the contrary, Sony’s product is more distinctive and it emphasizes more on developing new technology. Indeed, Sony has successfully at commercializing new technologies into innoative products such as the transistor radio, tape recorder, Beta- Max video recorder, CD, Walkman, minidisk, DVD and even camera and camcorder. In another words, Matsushita just centrated on being customer intimate but Sony differenticated itself by innovation. Therefore, as we can notice, the functional products of Matsushita have low demand uncertainties, long product life cycle, low profit marginsm low product variety, low stockout cost and low obsolescence but the innovative products of Sony have high demand uncertainties, short product life cycle, high profit margins, high stockout cost and high obsolescence.…