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Phinma
Case # 6

PHINMA

Padecio, Alvin Francis

Prof. Rosalinda Lacerona
MGE 11A- BSA2J/3:00-4:30PM

Time Context 1995

SUMMARY: It was 1914 when the Philippines began manufacturing cement with the establishment of the Rizal Cement Company. In 1993, there were 13 cement plans that with combined capacity of 8.5 million metric tons or 214 million bags per year located in different parts of the country. Cement industry capacity increased dramatically in 1964 to 1973 when the Development Bank of the Philippines (DBP) actively promoted the expansion of the industry through long-term lending and loan guarantees. The large capacity expansion caused overproduction as to the number of the demand. The oil crisis in the 1970s and the overcapacity in the industry resulted in losses for most of the firms and the closure of four of the twelve newly established cement companies. The government’s resolution against the crisis is the establishment of the Philippine Cement Industry Authority that monitors the competition among the remaining cement firms and the DBP had to restructure the loans of the cement firms to avoid further bankruptcies. The difficult periods in the 1970s and 1980s brought about consolidation in the industry. The more successful companies bought out the less successful ones. The ownership has become more concentrated.
PHINMA was the largest cement producer in the Philippines during 1995. It owned six of the eighteen cement plants operating in the country. The general practice in the industry is contract cement plant construction to foreign suppliers I. Statement of the Objectives * To have the ability to face competition against foreign companies especially Korean competitors that have lower capital costs and better equipment sourcing. * To develop mastery of cement technology. * To gain more experience and expertise in cement plant construction to minimize the project cost. * To have more prospect consumers outside the

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    References: [1] Shubhav Gupta, “Corporate Strategy: Indian Cement Industry”, April, 2010. [Online].Available: http://www.scribd.com/doc/32159493/Overview-of-Indian-CementIndustry-2010. [Accessed: August 10,2010] [2] Aiyagari R. Mohan, “Cement making in India”, 2009. Industry and General Applications, IEEE Transactions, pp: 121-145 [3] L.G. Burange and Shruti Yameni, “Performance on Indian cement industry: The competitive landscape, 2008. Department of Economics, Mumbai University [4] Government of India, “Housing and urban planning department: 11th Five year plan”, 2007.[Online]. Available: http://awas.up.nic.in/11th%20Five%20Year%20Plan.pdf. [Accessed: August 3,2010] [5] “Cement”, July 2010. [Online]. Available: http://www.ibef.org/industry/cement.aspx. [Accessed: August 3,2010] [6] “Cement Industry”, December 2009. [Online]. Available: http://www.tradechakra.com/indian-economy/industries/cementindustry.html. [Accessed: August 5,2010] [7] BMR Advisors, “Global Cement Industry”, 2008.Available: http://www.bmradvisors.com/budget2010/infrastructure-realestate.html [8] “Cement industry in India”, October 2009.[Online]. Available: http://business.mapsofindia.com/cement/. [Accessed: August 3,2010] [9] Joel Rebello, “Large cement companies under pressure as regional rivals grow”, Feb 3, 2010. Livemint.Available: http://www.livemint.com/2010/02/03000145/Large-cementcompanies-under-p.html. [Accessed: August 7, 2010] [10] Gautier E.H., Hurlbut, Iyron R.; Rich, Edward A. E., “Recent Developments in Automation of Cement Plants”, IEEE Transactions on Industrial and General Applications. [11] Aizawa, T. Kawano, T. “Optimization systems in production and distribution of the cement industry”, 2002. IndustryApplications, IEEE Transactions. pp:695-703 [12] Avinash Mathur,”Global warming and cement industry: An Indian perspective”, 2008. Unpublishe…

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