Marketing Strategies Mix for Cement

2010 International Conference on Economics, Business and Management IPEDR vol.2 (2011) © (2011) IAC S IT Press, Manila, Philippines

Business Strategies for the Indian Cement Industry
A Business Intelligence and Analytical Perspective for the 21st Century Roshan Shankar
Division of Computer Engineering Netaji Subhas Institute of Technology, University of Delhi New Delhi [e-mail]

Udit Agarwal
Division of Instrumentation and Control Engineering Netaji Subhas Institute of Technology, University of Delhi New Delhi [e-mail]

Pragya Goel
Division of Computer Engineering Netaji Subhas Institute of Technology, University of Delhi New Delhi [e-mail]

Wagisha Jha
Division of Electronics and Communication Engineering Netaji Subhas Institute of Technology, University of Delhi New Delhi [e-mail]

Abstract—Cement is the single most important and profitable product in the building material sector and with the consumption of cement in India to touch 600 million tonnes by the year 2020.-this is truly the California Gold Rush of the new century. With an 8% GDP growth rate, governmental infrastructure augmentation and population expansion, the Indian cement industry is a market of opportunities waiting to be tapped. A direct implication of this sectoral growth is the influx of multinationals like Holcim and Lafarge, which will drive Indian cement companies in the building industry to adapt new business strategies to complement the higher demand and competition. A cogent analytical research on governmental reports, industry data and cement MNC annual reports has been performed. On analysis and scrutiny of the distinct variables involved in this market, this paper investigates the current and future trends in the Indian cement industry and enumerates key business strategies that cement conglomerates will have to adapt to compete in the Indian building materials market. Keywords-Cement Indistry;India;Business Strategy;Building

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