Advertising & Sales Promotion on Cement Industry
ASSIGNMENT
ADVERTISING & SALES PROMOTION
CEMENT INDUSTRY
PROF. ANAND DESAI
SATISHKUMAR BIRADAR
Roll no 07 (MMM IV)
The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past, the government's regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012, the country had an installed cement capacity of around 325-330 million tonnes with most of the capacities being added only during the last decade.
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Evolution of the cement industry
The cement industry is one of India's core sectors. The country's first cement plant was set up in Porbandar, Gujarat in 1914. Earlier, the government regulated the industry with licensing, price and distribution controls. A gradual removal of these controls resulted in rapid capacity creation. Following this, the country moved from a cement scarcity situation to a surplus position. As of March 2012, the pan India total installed cement capacity stood at around 325-330 million tonnes. Currently, India is the second-largest producer of cement in the world.
The evolution of the cement industry in India can be broadly divided into three periods - the period of total government control (up to 1982), the period of partial decontrol (1982 to 1989) and the period of total decontrol (after 1989).
Period of total government control Events during the period of government control
This period marked the beginning of cement industry where government, with an intention to promote the sector, exercised strict control over the industry. It set out production limits, price as well as the distribution channels that should be employed to sell cement. This was aimed at ensuring fair prices to producers and consumers across the country, thus reducing regional imbalances. The fixed price at which producers would sell cement was based on the cost of
ADVERTISING & SALES PROMOTION
CEMENT INDUSTRY
PROF. ANAND DESAI
SATISHKUMAR BIRADAR
Roll no 07 (MMM IV)
The cement industry has come a long way since 1914 when the first cement plant was set up at Porbandar. In the past, the government's regulation restricted the growth of the Indian cement industry. The removal of these controls resulted in rapid progress in terms of new capacity creation and higher production. As of March 2012, the country had an installed cement capacity of around 325-330 million tonnes with most of the capacities being added only during the last decade.
| |
Evolution of the cement industry
The cement industry is one of India's core sectors. The country's first cement plant was set up in Porbandar, Gujarat in 1914. Earlier, the government regulated the industry with licensing, price and distribution controls. A gradual removal of these controls resulted in rapid capacity creation. Following this, the country moved from a cement scarcity situation to a surplus position. As of March 2012, the pan India total installed cement capacity stood at around 325-330 million tonnes. Currently, India is the second-largest producer of cement in the world.
The evolution of the cement industry in India can be broadly divided into three periods - the period of total government control (up to 1982), the period of partial decontrol (1982 to 1989) and the period of total decontrol (after 1989).
Period of total government control Events during the period of government control
This period marked the beginning of cement industry where government, with an intention to promote the sector, exercised strict control over the industry. It set out production limits, price as well as the distribution channels that should be employed to sell cement. This was aimed at ensuring fair prices to producers and consumers across the country, thus reducing regional imbalances. The fixed price at which producers would sell cement was based on the cost of