Phonebloks: A New Trend in E-Commerce
Group members: Nguyen Chi Chung: 10296009 Tran Thi Ngoc Bich (Jane): 10296011
MID-TERM PROJECT
NEW TREND IN E-COMMERCE: PHONEBLOKS
I. Introduction
Market overview
Thanks to increasingly advanced technology development, explosion of smartphone usage during the past years has affected every side of life. Particularly in e-commerce, for example online retail industry, smartphone has had great influence on, directly motivating continuous innovation in this field. According to the IMRG Capgemini eRetail Sales Index, the online retail market was up by 20 per cent year-on-year in September in 2013, and up 13 per cent in the previous month – the highest growth seen in the Index 's 13 year history. This record was driven by the increasing use of mobile devices, especially smartphone. Smartphone sales went up 150 per cent year-on-year, and accounted for 23 per cent of all mobile sales during September in 2013, compared to 15 per cent last month. Annual mobile commerce defined as the value of goods and services purchased while using smartphones and tablets grew by more than 81 percent, to $24.8 billion in 2012 from $13.6 billion in 2011, according to an eMarketer report. This year (2013), sales made on mobile devices are expected to increase by more than 56 percent, totaling about $38.8 billion.
The Trend of Shopping on Mobile Devices
From above mentioned statistic and estimation, it is no doubt that innovation in smartphone field is surely going to be an essential requirement of society in general and e-commerce in particular. As a result, the boom of using smartphone directly encourages manufacturer’s creation for this devide; and it is one of the most important reasons explaining for the idea of Phonebloks.
Idea of Phonebloks – Motivation and Objects
The initiative of Phonebloks firstly comes from Dutch designer, named Dave Hakkens, with his suggestion about a kind of smart phone that is made of bloks or modules and can be easily replaced by anything,
MID-TERM PROJECT
NEW TREND IN E-COMMERCE: PHONEBLOKS
I. Introduction
Market overview
Thanks to increasingly advanced technology development, explosion of smartphone usage during the past years has affected every side of life. Particularly in e-commerce, for example online retail industry, smartphone has had great influence on, directly motivating continuous innovation in this field. According to the IMRG Capgemini eRetail Sales Index, the online retail market was up by 20 per cent year-on-year in September in 2013, and up 13 per cent in the previous month – the highest growth seen in the Index 's 13 year history. This record was driven by the increasing use of mobile devices, especially smartphone. Smartphone sales went up 150 per cent year-on-year, and accounted for 23 per cent of all mobile sales during September in 2013, compared to 15 per cent last month. Annual mobile commerce defined as the value of goods and services purchased while using smartphones and tablets grew by more than 81 percent, to $24.8 billion in 2012 from $13.6 billion in 2011, according to an eMarketer report. This year (2013), sales made on mobile devices are expected to increase by more than 56 percent, totaling about $38.8 billion.
The Trend of Shopping on Mobile Devices
From above mentioned statistic and estimation, it is no doubt that innovation in smartphone field is surely going to be an essential requirement of society in general and e-commerce in particular. As a result, the boom of using smartphone directly encourages manufacturer’s creation for this devide; and it is one of the most important reasons explaining for the idea of Phonebloks.
Idea of Phonebloks – Motivation and Objects
The initiative of Phonebloks firstly comes from Dutch designer, named Dave Hakkens, with his suggestion about a kind of smart phone that is made of bloks or modules and can be easily replaced by anything,
References: http://www.mobilemarketingmagazine.com http://www.ibtimes.com http://www.bbc.co.uk/news/magazine-24490331 http://www.tested.com/tech/smartphone http://www.droid-life.com http://www.huffingtonpost.com http://www.phonebloks.org/ http://www.emarketer.com/Article/