Irregular visit of the salesperson:
a) We can give good amount of incentives to the salesperson who visit the C and D class Retailers 2, 3 times in a week.
b) We can also make a minimum visit criteria which is must for every salesperson, for E.g. every salesperson must visit the C and D class retailers minimum 2 times in a week.
c) The more the salesman sold the products to the C and D class retailers the more Good incentives he will get For E.g. we will also give him free tickets to Movies or if he performs very well than we can give him a free international tour, in this way the salesperson gets motivated and they start visiting the C and D class retailers more often.
Shortage of supplies to the Distributors
a) Difference in Forecasted sales figures and the Factory production figures is happened every time, because most of the time the production capacity of the factory is limited and it cannot be extended immediately as it involves high cost and additional equipment’s to increase the production, so when this problem arrives when forecasted sales figures doesn’t match the factory production figures in that case company can make a policy in which it can explain that our production capacity is only this For E.g. we can only produce 100 cigarette’s in a week or our production capacity is limited to only 100 cigarettes per week and this policies can be explained to the C and D class retailers, that we can only supply 100 cigarette’s in a week not more than that but we can give you special discount if u buy from us or we can supply u these cigarette’s at a cheap rate than anyone else in the market in that case retailers will buy the cigarette’s despite of the Sales forecast that shows 200 cigarettes is going to sold this week but only 100 cigarettes are supplied. In this way we can resolve the