Quiz 3 Marketplace
SSA 2015 MAR 4804
Test
Strategic Marketing
Quarters 3 & 4 decisions
NOTE: Use the Question numbers below (59 through 99) in completing the Blue Sheet
59. The issue of pricing does not need to be addressed during your brand design efforts.
a. True
b. False
60. When deciding on price you should consider
a. What the market will bear
b. Your production costs
c. The price your competition will charge
d. All of the above
61. As a general guideline, your selling price should be approximately what percent more than your cost of goods?
a. At least 50% more
b. At least twice the cost
c. Two to three times the production cost
62. Why would you want to use a rebate?
a. Create excitement
b. Stimulate interest
c. To give money back to your customer
d. Both a and b
63. The more sensitive a segment is to price, the more likely it will switch to a brand with a lower price.
a. True
b. False
64. Price rebates are a short-term stimulant to market demand.
a. True
b. False
65. The sales priority is a clear indicator to the sales staff regarding which of the following?
a. Management’s interest in selling one brand over the other brands when making sales calls.
b. How to price the brands
c. Where to locate the brands in the office
d. All of the above
66. You can favorably influence the sales of a brand by doing which of the following?
a. Having the sales staff receive special training in the target segment
b. Giving the sales force free rein to do what they want
c. Decreasing sales force pay
d. a and b
67. If you offer a rebate on a brand, you can expect that 50 percent of all sales will result in a rebate request.
a. True
b. False
68. The down side of a rebate program is:
a. You may be borrowing sales from the future
b. Lost sales
c. Low incentive to purchase products
d. All of the above
69. It is very important to test and know the price elasticity (sensitivity) of your target
Test
Strategic Marketing
Quarters 3 & 4 decisions
NOTE: Use the Question numbers below (59 through 99) in completing the Blue Sheet
59. The issue of pricing does not need to be addressed during your brand design efforts.
a. True
b. False
60. When deciding on price you should consider
a. What the market will bear
b. Your production costs
c. The price your competition will charge
d. All of the above
61. As a general guideline, your selling price should be approximately what percent more than your cost of goods?
a. At least 50% more
b. At least twice the cost
c. Two to three times the production cost
62. Why would you want to use a rebate?
a. Create excitement
b. Stimulate interest
c. To give money back to your customer
d. Both a and b
63. The more sensitive a segment is to price, the more likely it will switch to a brand with a lower price.
a. True
b. False
64. Price rebates are a short-term stimulant to market demand.
a. True
b. False
65. The sales priority is a clear indicator to the sales staff regarding which of the following?
a. Management’s interest in selling one brand over the other brands when making sales calls.
b. How to price the brands
c. Where to locate the brands in the office
d. All of the above
66. You can favorably influence the sales of a brand by doing which of the following?
a. Having the sales staff receive special training in the target segment
b. Giving the sales force free rein to do what they want
c. Decreasing sales force pay
d. a and b
67. If you offer a rebate on a brand, you can expect that 50 percent of all sales will result in a rebate request.
a. True
b. False
68. The down side of a rebate program is:
a. You may be borrowing sales from the future
b. Lost sales
c. Low incentive to purchase products
d. All of the above
69. It is very important to test and know the price elasticity (sensitivity) of your target