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Pia Stategic Analysis

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Pia Stategic Analysis
Pakistan International Airlines Case analysis

Table
Title Page, Acknowledgement, Table of Contents
Overview of Airline Industry
Overview of PIA Intro, Vision Mission
External Analysis PEST, Competitor
Internal Analysis Competitive Advantage, Sales and Marketing Analysis, Financials, Porter
SWOT
Strategy Formulation
EFE, IFE, Space, BCG
Business Plan Business Plans (Org, HR, Marketing, Projections)
Conclusion
Reference

THE AIRLINE INDUSTRY:
Few inventions have changed how people live and experience the world as much as the invention of the airplane. During both World Wars, government subsidies and demands for new airplanes vastly improved techniques for their design and construction. Following the World War II, the first commercial airplane routes were set up in Europe. Over time, air travel has become so commonplace that it would be hard to imagine life without it. The airline industry, therefore, certainly has progressed. It has also altered the way in which people live and conduct business by shortening travel time and altering our concept of distance, making it possible for us to visit and conduct business in places once considered remote.
The airline industry exists in an intensely competitive market. In recent years, there has been an industry-wide shakedown, which will have far-reaching effects on the industry 's trend towards expanding domestic and international services. In the past, the airline industry was at least partly government owned. This is still true in many countries, but in the U.S. all major airlines have come to be privately held.
Airlines vary from those with a single airplane carrying mail or cargo, through full-service international airlines operating many hundreds of airplanes. Airline services can be categorized as being intercontinental, intra-continental, or domestic and may be operated as scheduled services or charters.

10 MAJOR AIRLINES OF THE WORLD:
Skytrax is known for its World Airline Awards - they



References: -

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