University of Technology, Jamaica
Introduction to Entrepreneurship
Course code: ENT3001
Lecturer: Dr. Horace Williams
October 4, 2012
Group Members:
Garyann Robertson - 1105821
Nastassia Rowe -1101791
Adrean Dawkins -1103471
Oneika Robinson -1102703
Vancine Brown -1100550
Darain Harris -1104783
Table of Contents Content | Page | Executive Summary | | Industry Analysis | | Definition of Market | | Purpose Of the Business Plan | | Business Feasibility | | Justification Of the Business | | Organization and Management | | Human Resources | | Operational Considerations | | Marketing Arrangement | | Financial Considerations | | Implementation of Schedule | | Appendices | | | | | | | | | | | | | | | | | |
Executive Summary
The name of the business will be Argyle Mountain Piggery. In Jamaica rearing of animals for sale is a common business practice; many people enter into such ventures when quests for finding alternate employment prove to be futile. Most of these entrepreneurs do not recognize the immense potential such businesses have to succeed. The entrepreneurs of the proposed business realized an opportunity to build a profitable and successful pig rearing and selling business and took advantage of it. The decision taken to embark on such a business can prove to be most profitable; the entrepreneurs recognized an opportunity which is the demand for the product and will seek to supply the potential market with pigs and pork and collect the profits to be had.
The business’s focus will be on the sale of live pigs and pork, it will be concerned with the breading and rearing of pigs for consumption. The product that the proposed business opts to sell will be live pigs, dressed pig carcasses and pig offal.
The business established will be a partnership; the venture will have six co-owners all of which will be general partners. The finances will be shared among the partners as follows: Oneika Robinson will