* Planning does not work in a dynamic environment. * Planning reduces creativity. * Planning involves huge cost. * Planning is a time consuming process. * Planning does not guarantee success.
Ans.17: Decentralisation | Delegation of authority | 1. It is not necessary and work can proceed in its absence. 2. The purpose is reduction of the workload of an officer. 3. More freedom. Under this most often, the delegator looses the control on his subordinate. 4. At various levels. | 1.Delegation of authority is inevitable and work cannot proceed in its absence.2.The purpose is expansion of the authority in an organisation.3.Less freedom. Under this even after delegating authority, has full control on his subordinates.4. May be at some particular level. | one mark for each difference.
Ans.18:
* Accomplishing organisational goals. * Judging accuracy of standards. * Making efficient use of resources. * Improving motivation of employees. * Ensuring order and discipline. * Facilitating coordination in action.
(one mark for each reason-any four with brief description) …show more content…
This shows the cash flow position of the company. (iv) Return on investment- The greater return on investment of a company increases its capacity to utilise more debt capital. (v) Cost of debt- The capacity of a company to take debt depends on the cost of debt. In the case of rate of interest on the debt capital is less, more debt capital can be utilised and vice versa.
(One mark for meaning of capital structure and four marks for four factors. )
Ans.25:
Selling | Marketing | 1. Its scope is narrow. 2. The main focus is on the transfer of ownership of the product from the seller to the buyer. 3. Selling activity start after the production of the goods and ends with the sell of the product. 4. Sellers’ satisfaction is emphasised. 5. To earn profit, sales is maximised. | 1. Its scope is broad. 2. The main focus is on achieving maximum satisfaction of the customers’ needs. 3. It starts the moment idea of producing the goods comes to mind. And ends with the satisfaction of the customer. 4. Customers’ satisfaction is emphasised. 5. To earn profit priority is given to consumers’ satisfaction.