muslim heritage
1/What is marketing?
Marketing is not a synonym to selling. Selling is only one function of marketing, other functions of marketing are identifying the needs and wants the of consumer, the development of appropriate product, price distribution and effective promotion. It is the scientific study of the market.
Human needs are affected by the culture ex: both hungry English and Asian man need food. But while an English man wants a steak, the Asian man wants rise . Marketing is the activity which aims satisfying needs and wants .
The marketing concepts is the philosophy that a businessman uses to conductدبر his marketing activity .and there are 5 concepts :
1- the production concept: consumers tend to product which is available and competitive price.
2- The quality concept: consumers prefer quality. the price should match with the quality.
3- The selling concept: accompany must make a selling and promotion ترويج effort to sell its production. it focuses on the needs of the seller.
4- The marketing concept: accompany should study the needs and wants of the target market to satisfied consumers. It focuses on the needs of the buyer.
5- The social concept: a company should take into consideration not only the interest of the consumers but those of society as well .e. g: taking into consideration the environment by introducing a product which is friend of nature.
Target markets
A company should be able to measure the possible demanded of the product it wants sell.1 It must consider market segmentation because consumers vary according to sex ,age ,and income but also to social classes and life style ,2generally a market segment includes all consumers whom respond in a similar way to a given marketing product.3 the third step is that a company should chose serving one or more segments: usually a company try first a single segment and then, if it works, they add more segments with the hope of getting a great market share.
Finally a company should
Marketing is not a synonym to selling. Selling is only one function of marketing, other functions of marketing are identifying the needs and wants the of consumer, the development of appropriate product, price distribution and effective promotion. It is the scientific study of the market.
Human needs are affected by the culture ex: both hungry English and Asian man need food. But while an English man wants a steak, the Asian man wants rise . Marketing is the activity which aims satisfying needs and wants .
The marketing concepts is the philosophy that a businessman uses to conductدبر his marketing activity .and there are 5 concepts :
1- the production concept: consumers tend to product which is available and competitive price.
2- The quality concept: consumers prefer quality. the price should match with the quality.
3- The selling concept: accompany must make a selling and promotion ترويج effort to sell its production. it focuses on the needs of the seller.
4- The marketing concept: accompany should study the needs and wants of the target market to satisfied consumers. It focuses on the needs of the buyer.
5- The social concept: a company should take into consideration not only the interest of the consumers but those of society as well .e. g: taking into consideration the environment by introducing a product which is friend of nature.
Target markets
A company should be able to measure the possible demanded of the product it wants sell.1 It must consider market segmentation because consumers vary according to sex ,age ,and income but also to social classes and life style ,2generally a market segment includes all consumers whom respond in a similar way to a given marketing product.3 the third step is that a company should chose serving one or more segments: usually a company try first a single segment and then, if it works, they add more segments with the hope of getting a great market share.
Finally a company should