Pizza USA Term Paper
Pizza USA: An Exercise in Translating Customer Requirements into Process Design
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xxxxxxxxxx University
Abstract
This case involves Pizza USA, a small independent chain restaurant operation that offers both dine-in and carry-out services for customers that has received feedback for a potential change that will require the implementation of design process to add services. Currently, customers have indicated that they are pleased with the food offered by the restaurant but they would increase pizza purchases if a delivery service was available. This dilemma ties into two separate issues. First, in order to remain competitive within the industry, customer wants and preferences need to be heard. After all, if you cannot please your customer base, you will lose them. Secondly, the changes required must be done in a manner that combines data gathering and analysis and implementation of a plan that best suites this particular type of business in order to maximize success. Customer service has been a recurring theme in many discussions regarding business operations and management in recent weeks. The prevailing thought is that in order for your business to grow and be successful, you must identify what your customers want and find a way to deliver it. This paper will analyze and discuss how process design can be implemented to assist this business to achieve its goals. Within the process design analysis and discussion, several factors will be reviewed to include: identification of what customer satisfaction means to the business and how we can identify the things that are most valuable to customers, the potential net yield of achieving a high level of customer satisfaction and efficiency, and the characteristic of developing an efficient pizza delivery (from stove to door) system. The paper will also assess creation of market “advantages” to not only maintain but grow the
xxxxxxxxxxxxx
xxxxxxxxxx University
Abstract
This case involves Pizza USA, a small independent chain restaurant operation that offers both dine-in and carry-out services for customers that has received feedback for a potential change that will require the implementation of design process to add services. Currently, customers have indicated that they are pleased with the food offered by the restaurant but they would increase pizza purchases if a delivery service was available. This dilemma ties into two separate issues. First, in order to remain competitive within the industry, customer wants and preferences need to be heard. After all, if you cannot please your customer base, you will lose them. Secondly, the changes required must be done in a manner that combines data gathering and analysis and implementation of a plan that best suites this particular type of business in order to maximize success. Customer service has been a recurring theme in many discussions regarding business operations and management in recent weeks. The prevailing thought is that in order for your business to grow and be successful, you must identify what your customers want and find a way to deliver it. This paper will analyze and discuss how process design can be implemented to assist this business to achieve its goals. Within the process design analysis and discussion, several factors will be reviewed to include: identification of what customer satisfaction means to the business and how we can identify the things that are most valuable to customers, the potential net yield of achieving a high level of customer satisfaction and efficiency, and the characteristic of developing an efficient pizza delivery (from stove to door) system. The paper will also assess creation of market “advantages” to not only maintain but grow the
References: Kalnins, A., & Mayer, K., (Dec 2004), Franchising, ownership, and experience: A study of pizza restaurant survival 3 Charts. doi: 10.1287/mnsc.1040.0220 Kohli, A., & Gupta, M., (Apr 2010), Improving operations strategy: Application of TOC Verma, R., & Thompson, G., (1999), Managing service operations based on customer preferences New York, NY: McGraw-Hill/Irwin Kelso, A., (Sep 2012), Survey: U.S AP News, (Sep 2012), Analyst: Big pizza chains could take bigger slice, Bloomberg Business Week News, Retrieved: 1 Mar 2013