Research of Restaraunt for Business Research
Table of Contents Introduction 3 Research Objectives 3 Research Questions 4 Answers to Research Questions 5 Answer to Research Question 1. 5 Answer to Question 2. 6 Answer to Question 3. 7 Answer to Question 4. 8 Answer to Question 5. 9 Answer to Question 6. 10 Recommendations for the Remington’s Restaurant 11 References 14
Introduction
The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their services. Even though competition is important to any business, the customers are the biggest asset to the company. By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer. In order to get this information, different methods will be used such as coefficient of variation, coefficients of determination and other statistical techniques. There are six main research questions that will be addressed that will help the Remington restaurant see how the customers view the restaurant as a whole, and show the restaurant where and how to improve their business.
Research Objectives
1. Discuss the type of survey used by the Remington Restaurant and how effective it is by using a research survey design.
Introduction
The Remington restaurant, located in Tampa Florida, wanted to better understand their customer’s views and opinions of the restaurant by using a survey method. This method would reveal the perception of the customer to see what category the Remington restaurant is in, what performance the customer expects, and how satisfied the customers are when they leave the Remington restaurant. This is the best way for the Remington restaurant to improve their service because it paints a picture of what how the customer views their services. Even though competition is important to any business, the customers are the biggest asset to the company. By researching the customer’s perception of the restaurant one will see how the customer chooses the restaurant desired, how important performance is to the customer, and what was the overall satisfactory. One can acquire such information by reviewing and discussing the survey, finding out what is most or least important to the customer, seeing what is expected on how the restaurant performs, and discussing the satisfaction of the customer. In order to get this information, different methods will be used such as coefficient of variation, coefficients of determination and other statistical techniques. There are six main research questions that will be addressed that will help the Remington restaurant see how the customers view the restaurant as a whole, and show the restaurant where and how to improve their business.
Research Objectives
1. Discuss the type of survey used by the Remington Restaurant and how effective it is by using a research survey design.
References: Cooper, D. & Schindler, P. (2008). Business research methods (10th ed.). New York: McGraw-Hill Irwin