Shanghai Min Case Study
4. Results and Discuss
4.1. Location and Competitors
4.1.1. Location Analyses.
Shanghai Min is easy to access. This restaurant is in the City of Dreams where the customer can take free shuttle buses to get there, which was covered with eight important transportation sites (e.g. Border Gate, Macau Ferry Terminal. etc.). Furthermore, the public transportation is very convenient. the customer can take the taxi or bus to the City of Dreams, and there are three bus stops and more than 13 routes. Besides, the City of Dreams also offers the parking lot near the restaurant, which is very convenient for the local customers. After arrival, this restaurant was very easy to find, and the distance between the west gate and the restaurant is less than 300 …show more content…
This restaurant mainly provides Shanghainese dishes (e.g. Sauteed Baby Shrimps, Shanghai Juicy Steamed Buns. etc.), and it also combines other Chinese cuisine (i.e. Sichuan cuisine, Cantonese cuisine) into the innovation of the Shanghainese dishes for the customer with different tastes, leading the indigenization of the Shanghainese cuisines.
This restaurant primarily offers the Shanghainese-cuisine-related service (e.g. greeting guest, serving drink and food, taking order. etc.), and the special requirements (e.g. wheelchairs for different abilities, baby chairs, power bank. etc.) as well as the small events (e.g. wedding ceremony, funeral, reunion party. etc.) are available in this restaurant, basing on the interview. Furthermore, there are five private rooms usable for the demanding customers with a minimum spending.
4.2.2. Expectation
As a mid-to-high-end restaurant, the customers always expect comfortable dining environment, delicious food, efficient and thoughtful services with good attitude. Thus, this research group intends to analyze the service quality depend on the expectations of the …show more content…
This research team designed to order lettuce cooked with pork oil instead of vegetable oil, and this restaurant did do it as required. Besides, this research team designed to change to another dish, and the waitress took the order accurately. After the meal, the waitress took the right Point of Sale (POS) device to us when this team choose to pay by credit card of visa. However, basing on the field trip, the manager mixed up this team’s reservation and took about 3 minutes to fix up. Furthermore, as indicated in the Table1, the average score of the accuracy of the service is 3.82, which is above average level and is the largest number among six items of
4.1. Location and Competitors
4.1.1. Location Analyses.
Shanghai Min is easy to access. This restaurant is in the City of Dreams where the customer can take free shuttle buses to get there, which was covered with eight important transportation sites (e.g. Border Gate, Macau Ferry Terminal. etc.). Furthermore, the public transportation is very convenient. the customer can take the taxi or bus to the City of Dreams, and there are three bus stops and more than 13 routes. Besides, the City of Dreams also offers the parking lot near the restaurant, which is very convenient for the local customers. After arrival, this restaurant was very easy to find, and the distance between the west gate and the restaurant is less than 300 …show more content…
This restaurant mainly provides Shanghainese dishes (e.g. Sauteed Baby Shrimps, Shanghai Juicy Steamed Buns. etc.), and it also combines other Chinese cuisine (i.e. Sichuan cuisine, Cantonese cuisine) into the innovation of the Shanghainese dishes for the customer with different tastes, leading the indigenization of the Shanghainese cuisines.
This restaurant primarily offers the Shanghainese-cuisine-related service (e.g. greeting guest, serving drink and food, taking order. etc.), and the special requirements (e.g. wheelchairs for different abilities, baby chairs, power bank. etc.) as well as the small events (e.g. wedding ceremony, funeral, reunion party. etc.) are available in this restaurant, basing on the interview. Furthermore, there are five private rooms usable for the demanding customers with a minimum spending.
4.2.2. Expectation
As a mid-to-high-end restaurant, the customers always expect comfortable dining environment, delicious food, efficient and thoughtful services with good attitude. Thus, this research group intends to analyze the service quality depend on the expectations of the …show more content…
This research team designed to order lettuce cooked with pork oil instead of vegetable oil, and this restaurant did do it as required. Besides, this research team designed to change to another dish, and the waitress took the order accurately. After the meal, the waitress took the right Point of Sale (POS) device to us when this team choose to pay by credit card of visa. However, basing on the field trip, the manager mixed up this team’s reservation and took about 3 minutes to fix up. Furthermore, as indicated in the Table1, the average score of the accuracy of the service is 3.82, which is above average level and is the largest number among six items of