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Planning a Swarovski Event

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Planning a Swarovski Event
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The objective of this event is to present the new delightful Swarovski collection of lightening products, as the world leader in high-quality precision cut crystal has chosen this city to reveal its marvelous pieces, which will be presented on September 16th of 2013 from 19.00 to 22.00 in the Gallery of La Pelota, gathering approximately 300 guests.

The reason to make this important event happen on the September 16th is to project a fresh mood to the guests, as it is a hot month and the weather this specific day will be suitable to represent said mood, we need a gleaming, cool atmosphere, specially if usually people are tired of this month’s weather.

The core theme of this event will be ‘crystal caves’ which will contrast utterly well with the new lightning centerpieces to present, creating a pleasant atmosphere for all the clients, making them visualize what this pieces reveal in a naturalistic mood through a pure way. This core theme will allow us to enunciate the true meaning of each piece, standing out their beauty by contrasting with different elements as decoration, music or food creating a whole new experience, making this ‘event’ more tan just that and more of an adventure.

The d-day

7am.- Contact all the vendors to confirm attendance to the event.

8am.- Print out the reading information for the guests of the Swarovski Centerpieces (flyers).

8.30am.-Make sure to have an abundant amount of business cards to hand out the day of the event.

9am.-Check if the venue has been cleaned up and everything is ready to start mounting the event.

10am.-Meet with the staff to make the final assignments and to answer any questions and concerns they may have.

11am.-Make sure all the equipment is in good working order, including lights, air conditioning and services.

12pm.-Start setting up all the special equipment, furniture and decorations in the place of the event.

13pm.-Make sure the Swarovski pieces are here and placed in its



References: • http://www.accuweather.com/en/it/milan/214046/september-weather/214046 • http://linux.pelota.it/gallery/ • http://www.swarovski.com/Web_IT/it/index • http://www.backstagecatering.com/uk/index.php • http://www.brand.swarovski.com/Content.Node/ourinitiatives/fashion/specialprojects/StartpageSpecialProjects.en.html#/en/ourinitiatives/fashion/specialprojects • http://www.ask.com/q/What-is-the-meaning-of-purple-orchids • http://www.tripadvisor.com/ShowUserReviews-g44535-d2484956-r124742398-Bird_s_Botanicals-Kansas_City_Missouri.html • http://en.wikipedia.org/wiki/Ambient_music

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