Political Correctness Affects Normal People Through Social Media

This literature review addresses how political correctness affects normal people in their everyday lives through social media, education, social sciences, cultural politics, the Arts and globalisation and how the media uses this to choose what and how they report everyday going on in the media. The above issues will be examined in mainly a western context and Fairclough (2003), who would be referenced as a major theorist in the area describes the controversy of Political Correctness as “an objective on both sides is cultural change as a trigger for broader social change”. In Wikstroms (2016) study about Twitter conversations that analyse how people, even online now are affected by the aura of political correctness as they are afraid of the
ramifications of what the “internet” might say about them if they say something the “internet do not agree with. That works in a broader context as well as this literature review will offer.
Surprisingly there is very little research done in terms of either how the new media affects how people behave and their opinions on the big local, national and international events that are happening across the world and how the media reports it is a major influence of political correctness and how people behave. There is an examination later on in this literature review about how the reporting on Donald Trumps electoral campaign and the political correctness aspect to it helped him win the American electoral campaign. Very little has been reported and researched on how Irish media and political correctness has been covered in scholarly reviews.