When an individual is searching for sustainable outdoor clothing, a number of companies will want to showcase their product in the most effective way possible to appeal to their customers. A retail website is a simple yet effective way for a company to broadcast their merchandise and present details to potential buyers who are searching for their genre of merchandise. The company of Patagonia specifically uses their homepage in a particular way in order to appeal to their target audience effectively. The strategies used by Patagonia contribute to the success of the company and maintain their reputation. The strategies used by Patagonia on their website include a detailed history of the company and their support for sustaining the environment and individuals using their product for outdoor activities and sports. Though Patagonia successfully reaches out to an audience of those who love the outdoors sustainable clothing, they encourage customers using several rhetorical…
In the November 2008 United States election cycle, the state of California had Proposition 8 on the ballot. This was in response to the state legalizing gay marriage through the judicial system. After the legalization of the practice, opponents of gay marriage were able to put Proposition 8 on the ballot in an attempt to overturn the court ruling. Ultimately they were successful, but not without millions of dollars in campaign advertising. This paper will examine the main advertisement named, 'Gathering Storm '. This ad was shown throughout the state, and in retrospect seems to have turned the tide of the Proposition 8 battle, helping enormously to swing voters in favor of banning marriage between two members of the same sex.…
In the passage “Joyas Voladoras,” the author Brian Doyle uses the heart as a metaphor to help him communicate his main idea about the differences between life, love, and its state of vulnerability. To start, Doyle uses many examples to display his ideas, but his first example is the hummingbird. He describes how fragile the small bird is by saying, A hummingbird s heart is the size of a pencil eraser. A hummingbird s heart is a lot of the hummingbird. (Doyle)…
Them explaining how Hypatia was executed helps show the injustice of her death, Hypatia’s death was not an execution it was an unlawful death. From looking at the diction that Zielsinski uses you can tell that the Peter the Lector was a volatile man who attacked a woman that was no threat to his religion, and was also too scared to face her alone.…
The speech in which I choose to complete my review on was the “1992 Republican National Convention Address: A Whisper of AIDS” by May Fisher (1992)…
March uses many devices in her essay to connect with her audience; she uses pathos to pull at the heart-strings of her readers. Considering her target audience is women she tries to connect with them by recounting all the steps that she and the women in her family took to try to get Hillary elected. She also tells many stories of the struggle for women’s rights. March writes, “My grandmother was born three years after white women win suffrage and died just days after casting her absentee ballot for Hillary...”. The Communication Assessment Learning Lab says this about the use of pathos, “The ability to tap into audience’s emotions can evoke feelings of connectedness and evoke the motivation to act and prescribe to the speaker’s thoughts and…
“They don’t even know it’s Christmas” sung and performed by the members of band aid in 1984’s is about third world countries suffering from famine and continually dying, and the people in those counties not even knowing or caring that it is Christmas and that the greatest gift to them is life. During the song the singers used and sung lyrics such as “And there won’t be any snow in Africa, the greatest gift they’ll get this year is life” and “Where nothing ever grows, no rain or river flows”. These lyrics are stating that it is hard everyday to live in a place with no rain or rivers, and that their fight for survival is very harsh and hard. Also that they’re greatest gift this year is life makes the audience think of how grateful we are to be able to live everyday while people in Africa are struggling to stay alive along with keeping their family alive.…
The Three Rhetorical Appeals are the three main points by which people are influenced, and it allows you to effectively evaluate different texts and arguments for their oratorical strategies. The first, Logos, is the method of reason, logic, or facts. Any type of argument which appeals to someone’s rational side is appealing to logos. Second, Ethos, an approach of credibility, authority, or character, appeals to demonstrate the author’s expertise, trustworthiness, and honesty and tries to put the author in a more positive position to the audience. Lastly, Pathos, this is a strategy of affect and emotions. Pathos appeals to an audience’s emotions of anger, excitement, or sorrow. These three points are important to the audience to analyze the…
Hochberger, J. (2012) Getting others to understand and accept your ideas, Retreived Sep. 10, 2012 from: http://www.EffectivePresentationSkills.com…
Rhetoric is the use of descriptive language in the form of rhetorical devices to create meaning between people. Rhetoric can be described as: “...a technique of using language effectively and persuasively in spoken or written form” (“Rhetoric - Examples and Definition of Rhetoric”). In simpler terms, rhetoric allows for communicators to persuade or to relate to their audience. Rhetoric’s most important job is creating connections through writing by using rhetorical devices. Rhetoric’s creates emphasis on important parts of a written piece in order to create a message for the reader. By using rhetorical devices, rhetoric helps both the audience and the writer find common ground on an idea and therefore helps writer persuade the reader to their…
As human beings, we fail to see things directly. We imagine and fantasize things to be something their not. It’s important to recognize the failure, so we learn our lesson for next time. By experiencing this failure first hand, we know the consequences and let downs, of not seeing directly. Walker Percy uses the terms “dialectical movement”, “symbolic complex”, and the “it” to support his idea of language. Percy 's interest in language recognizes the use of symbolic language to which plays a larger role in our consciousness (Percy 566). Throughout this paper I’m going to explain; give examples and ideas that support Percy’s idea.…
Romeo and Juliet are that couple always standing in the middle of the hallway, locked in a tight embrace, mesmerized by each other and blind to the rest of the world. They’re so passionate and hopelessly attracted to each other that their minds can’t comprehend the hordes of people scrambling around them rushing off to class. Crowds push and shove them into corners and lockers, but the couple’s eyes’ are still locked on each other. This causes a massive collision right in the middle of the busiest hallway in school. Teenagers sprawled on the ground slowly rise up, giving the couple irritated glares, brush off their pants and hurry down the hall. Romeo and Juliet’s unrelenting adoration for each other causes tragic and terrible consequences, due to their rash decisions and ignorance to the world around them. In Romeo and Juliet, Shakespeare demonstrates to the reader how love leads to irrational decisions because of its blinding nature. The author does this by using light vs dark imagery, as light is hate and darkness is love. Light blinds Romeo and Juliet from making reasonable decisions, but darkness further increases their love for one another. Through the use of the themes of light vs dark, Shakespeare is able to transform hate into love, which occurs due to the pressures of family and romantic love.…
Pope Urban II gave a very motivational speech at The Council of Clermont. The speech was so motivational that it even motivated people to embark on the conquest to Jerusalem whom he did not even intend. The quest to recapture Jerusalem from the Turks was not only a religious escapade, but also unified the Christians, promised repentance of sin, promised fortune, happiness, and shame to those who did not serve God.…
Computer-aided design (CAD) also known as computer-aided design and drafting (CADD) is the use of computer technology for the process of design and design-documentation. Computer-aided design (CAD) involves creating computer models defined by geometrical parameters. These models typically appear on a computer monitor as a three-dimensional representation of a part or a system of parts, which can be readily altered by changing relevant parameters. CAD systems enable designers to view objects under a wide variety of representations and to test these objects by simulating real-world conditions.…
During my questionnaire I asked questions that would provide me with good information from the answers. I asked people face to face to increase the validity of responses I received. Validity would be increased as people are less likely to give you a false answer if you are asking them face to face. I asked a range of questions in my questionnaire like which geographical area do you live in and the income they receive. After a certain amount of understanding was obtained from the answered question I could then go on to ask question relating to the product. These questions were based on how they currently see the company. Also it was asking how often they purchase the certain type of product on a weekly basis. I knew then if they purchase a high number of a similar product then the response I would get from my questionnaire for my new product would be a good opinion. This would be because they know what flavours work well, and which don’t so a majority response to either a yes or no answer will indicate whether they feel my new product will be a successful one. In my questionnaire I asked 25 people, the people I asked were a wide range of people as Walkers has a wide target market. I targeted a big range of people as all sorts of people purchase Walkers crisps. The people I asked varied in gender and age. There were some that were aged fourteen and under and there was one who as sixty six years or over. There was a range of people in fulltime jobs and people who were not. Of the people that were in jobs there was a range of occupations that they were in, these included an electrician, a hairdresser and a pub landlord. Some of the people that I asked were not in a fulltime jobs, this was either due to unemployment through redundancy in an old job or there was one person who was a full time mother. I knew the results provided from a full time mother would be reliable as it is more than likely she would do the full…