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Pop Art Analysis

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Pop Art Analysis
Symbolism and Advertising in Pop Art

Written Exam by Nicole D. Willis

Student Number: 0501784

Table of Contents
1. Introduction

3

2. Arise of Consumerism in
Post World War II America

8

3. Symbolism and Code

11

4. H.R. Pufnstuf and McDonaldland

13

5. The Chapman Family Collection,
Revisiting McDonaldland

19

6. Ron English, Culture Jammers and Political Art

21

7. 1950’s Advertising and Post War Optimism

23

8. Appropriation Art

26

1

9. Symbolism Reading

31

10. James Rosenquist and Found Images

32

11. Rosenquist vs American Pop Art Scene

35

12. Rosenquist and Advertising

37

13. Postmodern and Jeff Koons

40

14. Readymades of Jeff Koons

42

15. Kitsch
…show more content…
5

I will then give a definition of Appropriation Art, which production in the 1980‟s involved the appropriation of mass culture images, specifically advertisements, as well as quotation of art objects as well as banal imagery, and discuss the symbolization of the elements of those newly declared works and their advertising sources. Within the genre of Appropriation Art, I will classify works and discuss their semiotic nature. The symbolism of the Richard Prince work series Cowboys in particular heavily weighted in symbolism of American societies and the realities and perceived realities, will be discussed. Bringing into my discussion I site the works of Richard Prince and Jeff Koons, and mention other artists of the genre such as Barbara Kruger, and Sherrie Levine as well as the predating artists such as Andy Warhol and Robert Rauschenberg. I will relate the adaptation of advertisement and specific copyrighted photography, in the legal term of fair use in parody and observe the case of Rogers v. Koons. I will speculate the relation of the works of Jeff Koons and Richard Prince, with excerpts from the 1986 interview of Jeff Koons by Klaus Ottman. I will follow
…show more content…
History of the Surrealist Movement, Chapter 2, 1924-1929, by Gérard Durozoi, translated by
Alison Anderson.
14

15

significance of the objects. The amalgamation of a colorful panorama filled with fantastic objects talking and walking is highly rousing for children as an audience.
The appearance of costumed performers has been essential in children‟s entertainment, such as the circus yet is equally important to performance art.
Popular culture has recently experienced a rise of costumed performers in for example music videos of the 1990‟s and stage performance of musicians such as
Beck and Sean Lennon. Conceivably these musical artists were inspired by the bear suited man on the average city corner handing out advertisements about a certain establishment, or our roots in ritual and magic such as that of the Upper
Paleolithic period in which figures appeared with animal heads or masks which represent the means to give expression to the relation with the supernatural.15

There is the suggestion of elevated power of the individual whom can synthesize the features of the animal. Perhaps even the Fluxus artist and her works,

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