Porter Generic Strategies and Giant

In Malaysia, Giant will step into the age of 66 in year 2010; they are pioneer in the concept of modern supermarket shopping and has been ranked 11th of Most Valuable Brand in year 2007 and 12th in 2008, they also rewarded as the Top Retailer in Malaysia and Best of the Best in Asia Pacific Retailer’s Award for 2 consecutive years in 2007 and 2008. They also succeed in the Best Brands in Consumer (Hypermarkets), Brand Laureate Award 2007/208 for Corporate Branding and also the Excellence Service Quality Award in the 7th Asia Pacific International Entrepreneur Excellence Award. Giant had been full support to our government by collaborated in their programs; they also offer Giant’s Outstanding Bumiputera Entrepreneurs’ Award to encourage and support their suppliers to achieve better in their fields. They also give promotion on Malaysian products in order to help them promote local products. Giant also show their social responsibility by organizing fund-raising events for charity and launched the Job Coach Training Methods for People with Disabilities (PWD). Currently they have more than 100 disable full time workers. (Giant Malaysia, 2009) We will be analyzing the current market situation and IT position of Giant, how IT can be used to help Giant in their future strategy and why systems risk security and recovery is important for Giant in this assignment.
Current Market and IT Position
Current Market for Giant
Giant is located throughout Malaysia, heavily in Kuala Lumpur, whereby it has its own known slogans and brands at many shopping malls. The share market of 24% of Giant is a very huge percentage due to there are currently 107 stores nationwide serving over 8 million Malaysian monthly (Jayaseelan, 2010).Accordingly, Giant is attributable with everyday low prices, big variety and great value. Thus, Giant deeply evokes brilliant views of a vibrant, pleasant and comfortable shopping environment.
Porter’s five forces:
1. Competitive rivalry within the