Countless problems are associated with the negative self-perceptions linked with aging; negative stereotypes can have detrimental effects on one’s life expectancy. Elderly individuals exposed to positive aging stereotypes have noticeably better memory and balance while their counterparts who have been exposed to negative aging stereotypes have worse memories and increased feelings of worthlessness (Dittmann, 2003).
Even I inadvertently further ageist attitudes when I choose a younger looking employee when I go to Best Buys or the Apple store because I automatically assume that they know more about technology. Thought processes like this are the reason many technology companies and retailers won’t even consider hiring older adults. Not only do we, the customers, see them as less competent but hiring managers do as