Power Of Persuasion By Dr Cialdini

Power of Persuasion In the video Power of Persuasion psychologist Dr. Robert Cialdini reveals his six principles that can persuade people. When used correctly these principles can be very beneficial in multiple aspects of interaction, especially writing for school or work. Dr. Cialdini’s six principles can be very effective when trying to persuade people to help ones cause. The first principle is reciprocation, which refers to the human desire to return favors. In writing the best way to use this is to show respect for the audiences ideas, and to compromise and meet them halfway. Next is Scarcity, which refers to the fear of losing what one has. A good writer will use this by focusing on what the audience has to lose instead of using