Having read this far, you are ready to appreciate the power of words over decisions, which is related to “the power of suggestion.” This section is partly based on an article titled “When Words Decide” by Barry Schwartz (2007) because I thought that it clearly presented the topic. To further develop your sense of awareness to the environment you live in and to make better personal choices, you need to understand the role words play in “your” decision making. Schwartz (2007) explains, “The phrasing of questions or choices can have a profound, and often counterintuitive, effect on the way people make decisions” (p.38).This is due to the alteration of one’s perception of “loss-versus-gain.” When making choices, …show more content…
39), so double the positive outcome is not double the satisfaction. In fact, Schwartz further adds, “A person’s subjective state improves at an increasingly slower rate until an objective improvement in situation hardly changes a person’s satisfaction at all—something economists call “diminishing marginal utility….” When it comes to negative occurrences such as deaths, changes in a person’s emotional state similarly diminish as the situation worsens rather than continuing to worsen at a rate proportional to the circumstances” …show more content…
They allow a person to set the defaults and context which greatly affects perception. The power of default and context are subtopics of the above paragraph and they too will further open your eyes and fine tune your hearing to the daily force-feeding your mind goes through by a powerful and deter- mined media. There are many examples to draw from in order to demonstrate the power of the default choice. I could also call it the choices you never made, because by nature, a default choice is not something you actively must decide. By simply remaining silent or not deciding, the decision is made for