Pr and Event Management

Table of Content

1.0 Introduction………………………………………………………………………...pg.1 2.0 Phase 1: Formative Research………………………………………………………pg.2 3.1 Analyzing the Situation…………………………………………………….pg.2 3.2 Analyzing the Organization………………………………………………..pg.3 3.3 Analyzing the Public……………………………………………………….pg.5 3.0 Phase 2: Strategy…………………………………………………………………...pg.7 4.4 Establishing Goals and Objectives…………………………………………pg.8 4.5 Formulating Actions and Response Strategies…………………………….pg.8 4.6 Using Effective Communication………………………………………….pg.11 4.0 Phase 3: Tactics…………………………………………………………………...pg.12 5.7 Choosing Communication Tactics………………………………………..pg.12 5.8 Implementing the Strategic Plan………………………………………….pg.13 5.0 Phase 4: Evaluative Research…………………………………………………….pg.14 6.9 Evaluating the Strategic Plan……………………………………………..pg.14 6.0 Conclusion and Recommendations……………………………………………….pg.15 7.0 References………………………………………………………………………...pg.15

1.0 Introduction
Culture is the most important issue that needs to be taken concern by international company. Different countries possess their own culture and lifestyle. This means that the thinking, behavior and attitudes of people are different from places to places. Moreover, the dissimilar rules and legislation in different countries will definitely affect international business like McDonalds’.

McDonalds’ is one of the world leading restaurant chains. It operates more than 30,000 restaurants in more than 100 countries on six continents today (Advameg, Inc, 2012). McDonalds’ was founded in 1940 by two brothers, Dick and Mac. Since the first franchise open in 1953, the company continues to expand its business from US to UK, Moscow and China (ilovePakistan.com, n.d.). McDonalds’ opened its first restaurant in Delhi, Pakistan in 1996 and second restaurant in the financial capital of Pakistan, Karachi. To operate in Pakistan that possess exact different culture from US,

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