EGT1 Task 4
Student #000197021
Task 309.2
Cultural Sensitivity Cultural sensitivity is vital to remember when any firm does any business in a foreign market. Certain strategies and procedures used in the United States may not translate the same way in other countries or have the same impact. Other areas in the world operate their businesses with different priorities and in different cultures so it is crucial to consider how these differences may affect how business is done. Ethical situations will inevitably arise when a firm begins operations in a new international market so it is best to be prepared to face such situations with character. Company A now feels ready to enter the Eastern Asia market to continue its plans to grow the company and its profits. Taiwan is the country chosen for the next international expansion and there are many things to consider before entering this market. After researching several Eastern Asia markets to globalize in Taiwan, a republic of China was chosen as the country to expand in because there is the potential to manufacture a large volume of their engine parts there while paying very little in labor costs. The absence of any organized trade union is also a factor because there will be little resistance offered from any form of union. With expansion to any new country or region there are always cross-cultural ethical differences to take into consideration since all countries or areas hold their own world-views, religions, politics, traditions etc. Expanding to Taiwan with obviously has an impact on both Company A and Taiwan itself. While labor costs in Taiwan are much cheaper than the United States Company A must act ethically with concern to culture of Taiwan and the people who the employ there. Some people in Taiwan are grateful for American expansion to their country because there are more jobs available but there are also currently many in Taiwan who look at the American expansion in their country as a