Pr Campaign: Strategy Paper
RIORDAN, INC. PR CAMPAIGN: STRATEGY
Riordan, Inc. PR Campaign: Strategy
Team C
Ruben Soto, Nancy Aaberg, David Mehrer Sr., Michelle Schuck,
Hayat Hirsi, Maribel Mendez
MKT 438 Public Relations
University of Phoenix
M. Jean Bodden
December 14, 2008
RIORDAN, INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect, Riordan’s PR plans will work to promote activity for this new facility move into Mexico. Riordan’s main PR objective in addressing issues behind this new facility change is to communicate positively with its primary publics. Riordan plans in building media relations and connecting with new employees and communities using media releases and hosting various open-house and communities events. Riordan’s tactical plan will use five different PR tools to support the overall theme of the company’s campaign. A comprehensive evaluation of the Riordan’s PR performance will be incorporated along with list of the risks behind using some of these PR tools that have been executed in this campaign.
PR Campaign Objectives Riordan Manufacturing Corporations main public relations department must always strategically manage the corporation image. Since Riordan is moving its manufacturing plant and services to a new country Riordan’s management team now must plan a specific campaign to minimize conflict in transplanting labor costs and negative publicity regarding the relocation. Riordan’s public relations campaign will target the plastic consumer industries, namely our stakeholders, vendors and customers. Secondly the campaign will target employees and communities affected by the plant relocation. Specifically the public relations campaign will have 3 objectives. Manage perceptions of our customers, manage the corporate image as viewed by the public, and manage the perception of the economy
Riordan, Inc. PR Campaign: Strategy
Team C
Ruben Soto, Nancy Aaberg, David Mehrer Sr., Michelle Schuck,
Hayat Hirsi, Maribel Mendez
MKT 438 Public Relations
University of Phoenix
M. Jean Bodden
December 14, 2008
RIORDAN, INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect, Riordan’s PR plans will work to promote activity for this new facility move into Mexico. Riordan’s main PR objective in addressing issues behind this new facility change is to communicate positively with its primary publics. Riordan plans in building media relations and connecting with new employees and communities using media releases and hosting various open-house and communities events. Riordan’s tactical plan will use five different PR tools to support the overall theme of the company’s campaign. A comprehensive evaluation of the Riordan’s PR performance will be incorporated along with list of the risks behind using some of these PR tools that have been executed in this campaign.
PR Campaign Objectives Riordan Manufacturing Corporations main public relations department must always strategically manage the corporation image. Since Riordan is moving its manufacturing plant and services to a new country Riordan’s management team now must plan a specific campaign to minimize conflict in transplanting labor costs and negative publicity regarding the relocation. Riordan’s public relations campaign will target the plastic consumer industries, namely our stakeholders, vendors and customers. Secondly the campaign will target employees and communities affected by the plant relocation. Specifically the public relations campaign will have 3 objectives. Manage perceptions of our customers, manage the corporate image as viewed by the public, and manage the perception of the economy
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