Preview

Prada

Powerful Essays
Open Document
Open Document
3025 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Prada
FACT SHEETS



The PRADA Group



Industrial activities



Raw materials



PRADA Group retail distribution channels



Licensing agreements and joint ventures



PRADA Group figures

March 2012

PROFILE OF THE PRADA GROUP
Prada was founded in Milan in 1913 by Mario Prada, Miuccia Prada’s grandfather, who opened in the prestigious glass-covered Galleria Vittorio Emanuele II arcade in Milan an exclusive shop selling leather bags, trunks, beauty cases and luxury accessories, soon becoming a favourite port of call for the more elegant and refined members of the
European aristocracy and upper classes. In 1919 Prada was appointed Official Supplier to the Italian Royal Household; as such, it was entitled to incorporate the House of
Savoy’s coat of arms and knotted rope design into its logo.
In the late seventies, Miuccia Prada and Patrizio Bertelli started their collaboration, laying the foundations for the company’s subsequent international development.
Patrizio Bertelli is the first in the luxury industry to introduce a new business model, applying uncompromised quality throughout the whole production chain and a constant, careful control over the entire process. Miuccia Prada’s creativity, able to infuse her work with thoughts linked to her day-to-day experiences and observations of the environment in an original innovative way – thus anticipating trends - never transcends the brand’s quality core-value and historic craftsmanship know-how. This skilful balance makes it possible for Prada to become internationally renowned, so much so that it was recognized as one of the 100 brands with the most value in the world (Source: Interbrand).
A key attribute of Prada is its capacity for innovation in all areas. Being a pioneer in introducing a new approach in the retail network, Prada is the first to launch a new, revolutionary concept of stores - the so-called Prada Epicenters - designed by internationally acclaimed

You May Also Find These Documents Helpful

  • Powerful Essays

    Lululemon

    • 2613 Words
    • 11 Pages

    lululemon is an athletic apparel company that gears its merchandise towards yoga. Founded in Vancouver, Canada by Chip Wilson in 1998, the company aligns itself with many of the same values that yoga displays: balance, harmony, and culture. As of July 29, 2012, lululemon owns and operates 189 retail store locations all over the world. In 2007, the company’s owners elected to take the company public. Its initial public offering took place on August 2, 2007, and began trading on the NASDAQ under the symbol LULU and on the Toronto Exchange under the symbol LLL. Currently, lululemon is very successful brand all around the world with its sales per retail square food significantly higher than any other publicly traded apparel retailer. As lululemon’s sales revenues climbed rapid toward $1 billion annually, the company’s stock price had risen from $2.25 per share on March 9, 2009 to close at $64.58 per share on February, 2012. The main ideas are about lululemon’s successful and how long it will last in a competing industry.…

    • 2613 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Gap Case Analysis

    • 2921 Words
    • 12 Pages

    * See Exhibit 1- Product Innovation (pg. 3-4) and Exhibit 4- Key Success Factors (pg. 8)…

    • 2921 Words
    • 12 Pages
    Powerful Essays
  • Satisfactory Essays

    Lululemon

    • 295 Words
    • 2 Pages

    Another smaller element of strategy in regards to the focus of the company on growth is the fact that they did not follow the change of social and environmental forces, especially in Japan, a very different market. Few marketing changes were made in this sector. Those changes should be focused on the culture difference and the fashionable design difference.…

    • 295 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Miuccia Prada was born in Milan on May 10, 1949 into a family of luxury leather goods manufacturers (Craven, 2008). Throughout the 1970s she was a champion for women’s rights and infamously part of the Italian Communist Party (Craven, 2008). In 1977, she met her husband and now business partner Patrizio Bertelli, who is now the driving force behind her business (Galloni, 2010). It was not until after she finished her PhD in Political Science, and a five-year stint studying mime at the Teatro Picco, that she took over her family’s business in 1978 (Craven, 2008). By 1985 Miuccia Prada had already created her first breakthrough line: black, unlabeled, finely woven, nylon handbags that…

    • 1637 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    Lululemon

    • 1399 Words
    • 6 Pages

    What would you like to wear – when you are going for a walk? To the gym? To exercise? For yoga or if just want to sit home and relax. If one is passionate about health and athletic lifestyle , they should choose Greenlight Apparel firm and if one wants to be unique with their ideas and life philosophies , they should choose Lululemon Apparel.…

    • 1399 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    This was not exactly the vision for the high-end boutique when it debuted in December 2001. Instead, the 22,000 square foot SoHo shop was to be the first of four “epicenter” stores around the world that would combine cutting-edge architecture and 21st century technology to revolutionize the luxury shopping experience. Prada poured roughly 25 percent of the store’s budget into IT, including a wireless network to link every item to an Oracle inventory database in real-time using radio frequency (RFID) tags on the clothes. The staff would roam the floor armed with PDAs to check whether items were in stock, and customers could do the same through touch screens in the dressing rooms.…

    • 645 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Victoria Secret

    • 2911 Words
    • 12 Pages

    “Victoria's Secret is inspired by a love for lingerie, and the desire to bring beauty—and fantasy—into every woman’s wardrobe. We believe little luxuries are of grand importance. And what’s closest to your body is always closest to our heart” (Victoria’s Secret Facebook page).…

    • 2911 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    Juicy Couture

    • 1659 Words
    • 7 Pages

    1. Juicy Couture is perceived as a luxurious, exciting and fun brand that is designed with a strong sense of whimsy. It is a brand that produces collections of clothing, accessories, jewelry and fragrances created for women, men, children, and dogs. The current guest creative director for Juicy Couture, Erin Fetherston, describes the brand as ‘totally free-spirited and fun-loving.’ Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at women ages 15–45. Out of this range, teens are their core clientele. They also have clothes and accessories for children, babies, and pets. Juicy Couture products are carried in a variety of venues but were at first only…

    • 1659 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Swot Analysis Apple Inc.

    • 1455 Words
    • 6 Pages

    Schept, K. (2010). BrandZ top 100 most valuable global brands 2010. Millward Brown Optimor. Retrieved from http://c1547732.cdn.cloudfiles.rackspacecloud.com/BrandZ_Top100_2010.pdf…

    • 1455 Words
    • 6 Pages
    Best Essays
  • Better Essays

    Ralph Lauren

    • 2630 Words
    • 11 Pages

    Ralph Lauren is American's leading designer in the classic tradition, who has stayed true to his own point of view, despite the seasonal vagaries of fashion. Mr. Lauren has always believed that fashion is function of lifestyle. He believes that clothed should be natural, comfortable and elegant, for the way people live today. His clothes have timeless grace and become more personal and special age.…

    • 2630 Words
    • 11 Pages
    Better Essays
  • Powerful Essays

    Ralph Lauren

    • 1612 Words
    • 7 Pages

    Fashion Designer Ralph Lauren has become the epitome of classic fashion. Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. "The first image-maker", according to New York magazine, Lauren is one of the fashion industry's biggest hitters. But Lauren studied business science and served his time in the army before breaking into fashion. Born and raised in the Bronx, New York, by his parents who had emigrated from Belarus. He grew up in a working class neighborhood with his three brothers, mother and father (a house painter). While they were by no means poor, Ralph knew the value of a dollar from an early age and was blessed with a steadfast determination to make money and be successful. By his early teens, he was working after school jobs so that he could save up to buy expensive suits. Although he knew he could find his clothes at a less expensive price, he made it a point to look stylish in his expensive threads -- and he has succeeded at looking cool in his attire since the age of 12.…

    • 1612 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Ralph lauren

    • 560 Words
    • 3 Pages

    Ralph Lauren Corporation is engaged in the design, marketing and distribution of products, including men's, women's and children's apparel, accessories (including footwear), fragrances and home furnishings. The Company operates in three segments: Wholesale, Retail and Licensing. Its apparel products include a range of men's, women's and children's clothing. Accessories include a range of footwear, eyewear, watches, jewelry, hats, belts and leathergoods, including handbags and luggage.The Company's coordinated home products include bedding and bath products, furniture, fabric and wallpaper, paint, tabletop and giftware. Its Brands and Products include Ralph Lauren Purple Label, Ralph Lauren Men's Black Label, Lauren for Men, Ralph by Ralph Lauren, Ralph Lauren Women's Collection, Ralph Lauren Women's Black Label, Ralph Lauren Blue Label, Lauren by Ralph Lauren, Pink Pony, RRL, Ralph Lauren Denim & Supply, Polo Jeans Co., Golf, Rugby, Ralph Lauren Childrenswear and Ralph Lauren Watches.…

    • 560 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Research Paper On Italy

    • 646 Words
    • 3 Pages

    Some of the top automobile industries in Italy are Alfa Romeo was founded on June 24, 1910, Lamborghini was founded by Ferruccio Lamborghini in 1963, Fiat was founded by a group of investors in 1899, Maserati was founded by Bindo, Alfieri, Ettore, Carlo, and Ernesto Maserati in 1914, Lancia was founded by racing drivers Vincenzo Lancia and Claudio Fogolin in 1906, and Ferrari was created by Enzo Ferrari,in 1929, though he used the name Scuderia Ferrari. Some of the clothing brands created in Italy are Armani, Versace, Prada, Gucci, Fendi, Missoni, Salvatore Ferragamo, Bulgari, Roberto Cavalli, and Dolce and Gabbana. Versace is known for its luxury clothing, accessories, makeup, furniture, and fragrances. Gucci is known for their purses and was founded in 1921. Fendi was founded in 1925 and their most popular items are the baguette styled handbags. Italian brands have become used all across the world today and are extremely…

    • 646 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Victoria Secret

    • 410 Words
    • 2 Pages

    Victoria’s Secret is all about keeping the brand hip. Victoria Secret does offer lingerie, but also has a lot of signature clothes, such lounge pants, t shirts, hoodies, and sleepwear that targets young shoppers. Pink is a big brand in the market, it’s very fashionable and satisfying to customers. A typical Pink customer is young and fashionable, and they make their buying choices from their personal influences. Pink offers sexy, comfortable, playful, lounge wear for usually anyone eighteen and older.…

    • 410 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    H&M - Burberry

    • 765 Words
    • 4 Pages

    The above ratios can be used to measure the efficiency of a firm’s investment policy. Burberry has a higher land, buildings and equipment to sales ratio as well as a higher depreciation to sales ratio. The higher the ratio of land, buildings and equipment to sales, the smaller the investment required to generate sales revenue and therefore the higher the profitability of the firm. Moreover, the ratio of depreciation to sales provides a measure of the level of non-cash expenditure in relation to total sales. Consequently, Burberry appears to be relatively more efficient in managing its assets in relation to the revenue generated than H&M.…

    • 765 Words
    • 4 Pages
    Satisfactory Essays