For Mr. Lauren, the starting point is always his concern for quality and attention to detail, while the creative drama comes from his own romantic sense of elegance and reverence for authencity. Always true to his own purely American vision of fashion, his products are nearly as diverse as the country that inspires them. He designs a wide range of products, including menswear, women's wear, boyswear, girlswear, home furnishing, eyewear, scarves, shoes, hosiery, fragrances, handbag, luggage and leather goods. And the stores that carry his products are located across the United States and around the world.
MENSWEAR : POLO BY RALPH LAUREN
In 1967, the New York born bred Ralph Lauren started the Polo division of Beau Brummel neckties. Ties at that time were in an Ivy League phase-dark, narrow and undistinguished. But, for several years, Mr. Lauren had harbored the nation that the time was right for a new look. And so, he pioneered the wide tie-a four-inch tie made from opulent materials and fabrications that were unheard of in the business. Polo ties soon became the status tie. And Ralph Lauren became the menswear design to watch, as his ties revolutionized the industry.
Mr.Lauren had more dreams to fulfill. He chose the name Polo for his line of ties because the sport repsented to him a lifestyle of athletic grace and discreet elegance, an image of men who wore well-tailored, classic clothes and wore them with style. With that image in mind, Mr Lauren established Polo as a separate menswear company in 1968, producing a complete line of men's clothes. Using