pran
PRAN Group was born in 1980. Keeping in view the corporate mission of the Group they have over the years diversified their activities in several areas. PRAN 's biggest asset is their competent team of hands-on managers and dedicated employees.
PRAN is Bangladesh 's largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables, which are processed in their modern and hygienic factories to highest quality & international standards.
Why PRAN?
PRAN is a concept: a way to fight poverty and hunger in Bangladesh in the shortest possible time through employment...
Today, consumers not only value “PRAN” for its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. They intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally.
Major Marketing Strategy
Marketers can use the Marketing Mix model as a tool to assist in defining the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending four variables in an optimal way.
The 4p’s are:
Product: Anything that can be offered to a market for attention, acquisition or consumption that might satisfy a want or need. It consists of variety, quality, design, features, brand name, packaging, & services of the product.
Price: The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. It includes the list price, discounts, allowances, payment period, credit terms, transportation & logistics.
Place: A method to distribute an offering among the target customers. Channels, coverage, assortment, location, inventory, transportaion & logiistics are associated with it.
Promotion: A
PRAN is Bangladesh 's largest grower and processor of fruits and vegetables. Their contract growers cultivate the choicest fruits and vegetables, which are processed in their modern and hygienic factories to highest quality & international standards.
Why PRAN?
PRAN is a concept: a way to fight poverty and hunger in Bangladesh in the shortest possible time through employment...
Today, consumers not only value “PRAN” for its authentic refreshing juice drinks products, but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. They intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally.
Major Marketing Strategy
Marketers can use the Marketing Mix model as a tool to assist in defining the marketing strategy. Marketing managers use this method to attempt to generate the optimal response in the target market by blending four variables in an optimal way.
The 4p’s are:
Product: Anything that can be offered to a market for attention, acquisition or consumption that might satisfy a want or need. It consists of variety, quality, design, features, brand name, packaging, & services of the product.
Price: The amount of money charged for a product or service, or the sum of the values that consumers exchange for the benefits of having or using the product or service. It includes the list price, discounts, allowances, payment period, credit terms, transportation & logistics.
Place: A method to distribute an offering among the target customers. Channels, coverage, assortment, location, inventory, transportaion & logiistics are associated with it.
Promotion: A
Bibliography: 1. www.pran.bd.com 2. www.pranfoods.net/juice.com 3. www.google.com 4. The price rate of different kinds of PRAN JUICE is collected from the Dhaka Cantonment area.