Personalized Caskets made of Eco-friendly Materials
Objective of the pre-feasibility study
• To explore the viability of a business in manufacturing, marketing and selling customizable caskets made of eco-friendly materials.
• To determine if this proposal should proceed to a feasibility study
Identification of Business Opportunities and Risks
Opportunities
• There has been a recent global concern for the environment. In western countries, environment-friendly ways of living (and dying) are in demand. Campaigns to “go green” have proliferated to increase awareness and concern, including the Philippines. Aiming to contribute to the green movement, the business idea offers a chance for every potential customer for a basic and natural burial.
• The product will be priced affordably. It was reported recently by mortuary directors that possibly due to the recession, Filipinos are spending comparatively less in funeral expenses. This gives an opening to make and sell economical coffins for people on a tight budget.
• The product is anticipated to be cheaper to manufacture compared to a standard coffin. Raw materials which can be used include wood, natural fiber shrouds, fair-trade bamboo caskets lined with unbleached cotton; however, the business will mainly use recycled newspapers because it is easy to procure from recycle stations, and it is cheaper than the cited options. There is also no need for a special machine that will be used to produce the said caskets since the making of a wooden coffin is not significantly different from any other type of carpentry or cabinetry.
• Mortality rates in the Philippines are as follows: (taken from the September 2008 National Population Census) Deaths(Based on civil registration. Not adjusted for underregistration) 389,081 415,271 393,638 Male 229,613 245,069 232,302 Female 159,468 170,202 161,335 Fetal Deaths 6,663 7,651 8,584 2015-2020 2010-2015