Precise Software Case Analysis
PRECISE SOFTWARE CASE ANALYSIS
Problem:
When and how to introduce an end-to-end new product to the market?
Issues:
1. Should we (Precise) introduce a new product in Open World conference 2000? What could be the impact if we delay to offer an end-to-end solution in the performance management space?
2. What is the best selling strategy for the new product?
3. What is the best pricing strategy for the new product?
4. Should we maintain a single sale force or separate sale force dedicated to the new product? What kind of commissions and how much authority should we set up for the sales force regarding to the new product?
5. How can we deliver the value of the new product to meet our customer expectation and solve our customer problems?
6. How to grow and compete in order to be a leader in the market on a much broader level?
Industry/Market Analysis:
Database management software referred as performance management market where efficiency and effectiveness are really important. There are a lot of opportunities due to the need of IT system from the companies. Nearly every company in the industrialized world spent a significant amount of money every year on software purchases ranged from ＄99 to ＄10million.The software market estimated to be ＄4.8billion in 2003 compare with ＄2.4billion in 1999. However, the market was fragmented. Products were differentiated principally in two ways. On one hand, products differed widely in terms of underlying resources and platforms with they are associated. On the other hand, available products also differed in terms of the functionality they offered. There are few major competitors in this market and the industry need high intensive labor cost. It usually takes long time to develop new product in this industry. Effective advanced technology and product, which can solve the problem for the companies, are very important to success in the industry. Time is another important key to
Problem:
When and how to introduce an end-to-end new product to the market?
Issues:
1. Should we (Precise) introduce a new product in Open World conference 2000? What could be the impact if we delay to offer an end-to-end solution in the performance management space?
2. What is the best selling strategy for the new product?
3. What is the best pricing strategy for the new product?
4. Should we maintain a single sale force or separate sale force dedicated to the new product? What kind of commissions and how much authority should we set up for the sales force regarding to the new product?
5. How can we deliver the value of the new product to meet our customer expectation and solve our customer problems?
6. How to grow and compete in order to be a leader in the market on a much broader level?
Industry/Market Analysis:
Database management software referred as performance management market where efficiency and effectiveness are really important. There are a lot of opportunities due to the need of IT system from the companies. Nearly every company in the industrialized world spent a significant amount of money every year on software purchases ranged from ＄99 to ＄10million.The software market estimated to be ＄4.8billion in 2003 compare with ＄2.4billion in 1999. However, the market was fragmented. Products were differentiated principally in two ways. On one hand, products differed widely in terms of underlying resources and platforms with they are associated. On the other hand, available products also differed in terms of the functionality they offered. There are few major competitors in this market and the industry need high intensive labor cost. It usually takes long time to develop new product in this industry. Effective advanced technology and product, which can solve the problem for the companies, are very important to success in the industry. Time is another important key to