Design Fashion Implementation Plan
My Design Fashion Implementation Plan
My Design Fashion Implementation Plan
The Blue Group selected online personalized fashion as its product to implement. The idea for My Design Fashion is to create a new business or expand an existing business that allows shoppers to select pieces of clothing and design them to their personal fashion tastes. Online tools such as a virtual dressing room will be provided to provide an even more personalized experience. Previously this concept was used in the ideation phase and now the Blue Group has been tasked with moving it through the realization process by identifying the value My Design Fashion will provide customers, explaining the steps used to implement the product, applying a newly selected , and identifying the strengths and weaknesses found during the this process.
Product Value
Skarzynski and Gibson would describe My Design Fashion as a business model innovation which serve unmet needs of customers, provide new benefits, or deliver value in an unconventional way (2008, Ch 5, p. 1). The My Design Fashion business model innovation solves many of the problems normally experienced when shopping for clothing online. Shoppers will have the tools to know that the garment is going to fit the way they want it to. Time and money will be saved in eliminating returns due to dissatisfaction or poor fit. The clothing pieces will be pre-made and adjustments will be made to the customer’s specifications. This will allow quick delivery and also provide a customized garment at an affordable price. Business Link writes that “knowing and understanding customer needs is at the center of every successful business”. Once organizations have this knowledge, they can use it to persuade customers that buying from them is in their best interests (n.d.). The primary need met by My Design Fashion’s product is a sense of identity and increased self confidence. It is important for women to feel comfortable in their clothing and feel that
My Design Fashion Implementation Plan
The Blue Group selected online personalized fashion as its product to implement. The idea for My Design Fashion is to create a new business or expand an existing business that allows shoppers to select pieces of clothing and design them to their personal fashion tastes. Online tools such as a virtual dressing room will be provided to provide an even more personalized experience. Previously this concept was used in the ideation phase and now the Blue Group has been tasked with moving it through the realization process by identifying the value My Design Fashion will provide customers, explaining the steps used to implement the product, applying a newly selected , and identifying the strengths and weaknesses found during the this process.
Product Value
Skarzynski and Gibson would describe My Design Fashion as a business model innovation which serve unmet needs of customers, provide new benefits, or deliver value in an unconventional way (2008, Ch 5, p. 1). The My Design Fashion business model innovation solves many of the problems normally experienced when shopping for clothing online. Shoppers will have the tools to know that the garment is going to fit the way they want it to. Time and money will be saved in eliminating returns due to dissatisfaction or poor fit. The clothing pieces will be pre-made and adjustments will be made to the customer’s specifications. This will allow quick delivery and also provide a customized garment at an affordable price. Business Link writes that “knowing and understanding customer needs is at the center of every successful business”. Once organizations have this knowledge, they can use it to persuade customers that buying from them is in their best interests (n.d.). The primary need met by My Design Fashion’s product is a sense of identity and increased self confidence. It is important for women to feel comfortable in their clothing and feel that
References: Baumgartner, J. P. (n.d.). The creative idea implementation plan. Retrieved October 12, 2012 from http://www.jpb.com/creative/ciip.php Business Link. (n.d.). Know your customers’ needs. Retrieved October 12, 2012 from http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073897627 Evans, D. G., MaKenzie, H. R., & Przirembel, C. (2001). Twenty key elements of a product realization process. BPR Online Learning Center. Retrieved October 20, 2012 from http://www.prosci.com/prp1.htm Mayo, C. M. (2012). New Product Development. Reference for Business: Encyclopedia of Business (2nd ed.). Retrieved October 13, 2012 from http://www.referenceforbusiness.com/management/Mar-No/New-Product-Development.html Skarzynski, R., Gibson, R. (2008). Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates. Boston, MA: Harvard Business Press