Pret a Manger
Index
1…………………..…..Title Page
2……………………….Index
3-4……...................…..Introduction
4-7…………………….Entering the UAE
7-8.................................Entering Egypt
8-9.................................Entering Kazakhstan
9-10.............................. Ethnocentric or Polycentric Approach
Introduction
The retail outlets, more so specifically the fast food industry was introduced through the concept of offering packaged food with a typically low preparation time. Franchised restaurants receive standardized food products from a central location in order to cut labor and land costs to benefit from economies of scale. While a growing global middle class combined with international expansion ensure rising overseas sales are determined by strong economic growth in emerging markets. However fast food has an innate negative connotation relating it to being unhealthy.
Sinclair and Julian, two college students challenged such relationship and came up with the idea of opening such unusual dining place that would combine natural and chemical free food with a fast/take-away service. This was realized with the opening of the first Pret a Manger which was launched in London, in 1986. Today, the private limited company is one of the most popular sandwich retailers in the United Kingdom. Pret offers a variety of food, such as sushi, pastries, berries, fruit bowls, salads and many different sandwiches as well as a choice of fresh juices, tea and coffee drinks. Unlike most fast food retailers, there is a kitchen in every Pret A Manger shop. Chefs come every day, early in the morning to make fresh food, choosing ingredients carefully. Following its popularity in London, the organization decided to expand in the year 2000 to the United States, and after a few years to Asia. At present, there are about 263 shops located around the world with a turnover of roughly £270 million a year.
In order for a firm to enter foreign markets successfully it must initially
1…………………..…..Title Page
2……………………….Index
3-4……...................…..Introduction
4-7…………………….Entering the UAE
7-8.................................Entering Egypt
8-9.................................Entering Kazakhstan
9-10.............................. Ethnocentric or Polycentric Approach
Introduction
The retail outlets, more so specifically the fast food industry was introduced through the concept of offering packaged food with a typically low preparation time. Franchised restaurants receive standardized food products from a central location in order to cut labor and land costs to benefit from economies of scale. While a growing global middle class combined with international expansion ensure rising overseas sales are determined by strong economic growth in emerging markets. However fast food has an innate negative connotation relating it to being unhealthy.
Sinclair and Julian, two college students challenged such relationship and came up with the idea of opening such unusual dining place that would combine natural and chemical free food with a fast/take-away service. This was realized with the opening of the first Pret a Manger which was launched in London, in 1986. Today, the private limited company is one of the most popular sandwich retailers in the United Kingdom. Pret offers a variety of food, such as sushi, pastries, berries, fruit bowls, salads and many different sandwiches as well as a choice of fresh juices, tea and coffee drinks. Unlike most fast food retailers, there is a kitchen in every Pret A Manger shop. Chefs come every day, early in the morning to make fresh food, choosing ingredients carefully. Following its popularity in London, the organization decided to expand in the year 2000 to the United States, and after a few years to Asia. At present, there are about 263 shops located around the world with a turnover of roughly £270 million a year.
In order for a firm to enter foreign markets successfully it must initially