Pricing of "Ingman" Laurynas Kolka
VILNIUS GEDIMINAS TECHNICAL UNIVERSITY
FACULTY OF BUSINESS MANAGEMENT
Department of FINANCE ENGINEERING
COURSE PROJECT
Organizing the pricing strategy of CJSC “Ingman ledai”
Student: Laurynas Kolka, Mvfu-10/1
Academic supervisor: Indrė Lapinskaitė
Vilnius, 2013
CONTENT
CONTENT 2
1. INTRODUCTION 3
2. THEORETICAL ASPECTS OF PRICING 4 1.1 Price concept 4 1.2 Pricing methods 5 1.3 Factors that influence pricing decisions 7 1.4 Price policy and its objectives 9 1.5 Price strategy and its objectives 11 1.6 Pricing in different types of market 12 1.7 System of discounts 14
2. PRACTICAL PART 15 2.1 Company profile and brief description 15 1.1.1. Company 's legal form of organization 16 1.1.2. Company commercial - economic activity description 16 1.1.3. Product market analysis 17 2.1 Industry and market definition 17
3. VIVA ice cream price determination of 100 pcs 18 3.1 Companies pricing methods 18 3.2 VIVA vanilla ice cream EXW price calculation 18 3.3 Product sales to the consumer pricing 20 3.4 Break-even pricing method 21 3.5 Optimal price level determination 23 3.6 Existing enterprise pricing strategy for discounts 32
4. CONCLUSION 33
5. REFERENCES 34
1. INTRODUCTION
Pricing problems in the economy have always been quite complicated and insufficiently researched, and the price - a very important social and economic relations element. Pricing control all the production and marketing process. In addition, the specific price at a given moment depends on the level of the means of production, market development, and its segmentation from intermediate and final consumption, on the number and type of agents active in the market.
Thus, the pricing is the price-forming as well as psychological, social, political, market and other factors synthesis. This production of operating a combination of setting the price level dynamics and relationships, selecting relevant pricing strategy.
FACULTY OF BUSINESS MANAGEMENT
Department of FINANCE ENGINEERING
COURSE PROJECT
Organizing the pricing strategy of CJSC “Ingman ledai”
Student: Laurynas Kolka, Mvfu-10/1
Academic supervisor: Indrė Lapinskaitė
Vilnius, 2013
CONTENT
CONTENT 2
1. INTRODUCTION 3
2. THEORETICAL ASPECTS OF PRICING 4 1.1 Price concept 4 1.2 Pricing methods 5 1.3 Factors that influence pricing decisions 7 1.4 Price policy and its objectives 9 1.5 Price strategy and its objectives 11 1.6 Pricing in different types of market 12 1.7 System of discounts 14
2. PRACTICAL PART 15 2.1 Company profile and brief description 15 1.1.1. Company 's legal form of organization 16 1.1.2. Company commercial - economic activity description 16 1.1.3. Product market analysis 17 2.1 Industry and market definition 17
3. VIVA ice cream price determination of 100 pcs 18 3.1 Companies pricing methods 18 3.2 VIVA vanilla ice cream EXW price calculation 18 3.3 Product sales to the consumer pricing 20 3.4 Break-even pricing method 21 3.5 Optimal price level determination 23 3.6 Existing enterprise pricing strategy for discounts 32
4. CONCLUSION 33
5. REFERENCES 34
1. INTRODUCTION
Pricing problems in the economy have always been quite complicated and insufficiently researched, and the price - a very important social and economic relations element. Pricing control all the production and marketing process. In addition, the specific price at a given moment depends on the level of the means of production, market development, and its segmentation from intermediate and final consumption, on the number and type of agents active in the market.
Thus, the pricing is the price-forming as well as psychological, social, political, market and other factors synthesis. This production of operating a combination of setting the price level dynamics and relationships, selecting relevant pricing strategy.
References: 1. A. Bartkienė, Rinkos kainų politika ir kainodara. Vilnius: Valstybinis leidybos centras, 1993. 2. A. Miečinskienė, Kainodara. Paskaitų konspektas. 2009m. 3. J. Rastenis, Kainodara: mokomoji knyga. Kaunas, KTU, 2000. 4. L. Bagdonienė. R. Hopenienė, Paslaugų marketingas ir vadyba. Kaunas: Technologija. 2004m. 5. http://www.verslobanga.lt/lt/patark.full/3c22d8507dabd 6. www.ingman.lt 7. V. Kutut, Techninis normavimas ir kainodara. Vilnius: Technika. 2006. (pricing)