The main objective of the author is to explain how our minds, in a subconscious way, look at the world around and, given that, they determine a big part of our behavior. To highlight the mental processes that work rapidly and in a automatic way departing from what seems little information. The argument is how the unconscious thought overpowers a logically-thought decision and proves beneficial.
Gladwell …show more content…
Prejudice can operate at an intuitive unconscious level, even in individuals whose conscious attitudes are not prejudiced.
Even though the author emphasizes the benefits of intuition, he also mentions a dark side of “blink”, which is determined, at some point, by personal biases. This means, they are influenced by those
I also found a few flaws on the book. The biggest one, according to my opinion, is the lack of argument, at least of more scientific one, in case you are looking for this kind of information. There are a lot of anecdotes and examples described along the chapters that seem to confirm the hypothesis made by the author but I cannot find statistical data or the information structured in a way that makes it more formal.
The author doesn’t tell us how the brain performs these amazing cognitive feats; we just get the scattered byproducts of the mysterious backstage process.
I felt like it was a story book, instead of a book interested in explaining the phenomenon it tries to demonstrate, from a psychological or a neuropsychological point of