Primark
BU7702 ASSIGNMENT2
Introduction:
This report explains about marketing concept, its important and critically evaluates the nature, role and vale of marketing activities of Primark retail store.
Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization’s success. The concept of marketing is being redefined all the time.
In early days people used to think the function of marketing is nothing but the establishment of contact between the seller and the customer (Cherington, 1920).
But marketing has much more to offer than being just a source for establishment of contact between seller and customer even though the main motive is the earlier. Slowly people started understanding the importance of marketing for the success of any business or organizations like profit making or non-profit making organizations.
Many have defined the marketing concept so far, according to David Jobber marketing concept is “The achievement of corporate goals through meeting and exceeding customer needs better than the competition” (David Jobber, 2001). Procter has modified this opinion and he has given another modern definition for marketing. According to Proctor marketing concept is “satisfying the full range of stakeholder requirements” is very important and this can play a vital role in organization’s success or to achieve the targets of any organization (Proctor, 2007).
I have chosen Primark as the organization to critically evaluate the nature and marketing activities.
Why Primark?
Primark is the winner of the ‘Multi Market Retailer of the Year 2010’ (Oracle world retail awards, 2010). Primark stands in the second position when comes to the rankings in the clothing retailer industry by volume. Primark is one of the fastest growing European multi market retailers. Primark has more than 200 stores across UK, Spain, Germany, Netherlands, Portugal, Belgium and Ireland. Primark is the number one place for budget shopping.
Introduction:
This report explains about marketing concept, its important and critically evaluates the nature, role and vale of marketing activities of Primark retail store.
Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization’s success. The concept of marketing is being redefined all the time.
In early days people used to think the function of marketing is nothing but the establishment of contact between the seller and the customer (Cherington, 1920).
But marketing has much more to offer than being just a source for establishment of contact between seller and customer even though the main motive is the earlier. Slowly people started understanding the importance of marketing for the success of any business or organizations like profit making or non-profit making organizations.
Many have defined the marketing concept so far, according to David Jobber marketing concept is “The achievement of corporate goals through meeting and exceeding customer needs better than the competition” (David Jobber, 2001). Procter has modified this opinion and he has given another modern definition for marketing. According to Proctor marketing concept is “satisfying the full range of stakeholder requirements” is very important and this can play a vital role in organization’s success or to achieve the targets of any organization (Proctor, 2007).
I have chosen Primark as the organization to critically evaluate the nature and marketing activities.
Why Primark?
Primark is the winner of the ‘Multi Market Retailer of the Year 2010’ (Oracle world retail awards, 2010). Primark stands in the second position when comes to the rankings in the clothing retailer industry by volume. Primark is one of the fastest growing European multi market retailers. Primark has more than 200 stores across UK, Spain, Germany, Netherlands, Portugal, Belgium and Ireland. Primark is the number one place for budget shopping.
References: 1. Blythe, J. (2009). Key Concepts in Marketing. (1sted.). Sage Publications. 2. Cherington, P.T. (1920). The Elements of Marketing. London, United Kingdom: Macmillan. 3. Gronroos, C. (2007). Service Management and Marketing (3rded.). JohnWiley & Sons Ltd (pp.453.469). 4. Groucutt, J. (2005). Foundation‘s of marketing. Palgrave Macmilla. 6. Jim Blythe. (2005). Essentials Of Marketing. (3rd ed.). Harlow:England. 7. Oracle world retail awards. (2010). Information retrieved from website: http://www.worldretailcongress.com/world-retail-awards-index.cfm. 13. Proctor, T. (2007). Public Sector Marketing. Harlow, United Kingdom: Prentice Hall.