Management
Mason Carpenter, Talya Bauer, and Berrin Erdogan
Chapter 5
Strategizing
See how strategy fits in the P-O-L-C framework
Better understand where strategy comes from
Understand the concept of strategic focus
Conduct internal analysis to develop strategy Conduct external analysis to develop strategy Formulating organizational and personal strategy with the strategy diamond
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Understand How Strategy Fits in the
P-O-L-C Framework
Where Strategy Fits in “Planning”
The strategy is how the firm aims to realize its mission and vision
Mission
&
Vision
Strategy
Goals & Objectives
Goals and objectives are the indicators of how well the strategy is succeeding
Strategic Management Process
The process by which a firm manages the formulation and implementation of its strategy
The coordinated means by which an organization achieves its goals and objectives Strategizing in P-O-L-C
Planning
Organizing
Leading
Controlling
1. Vision & Mission
1. Organization Design
1. Leadership
1. Systems/Processes
2. Strategizing
2. Culture
2. Decision Making
2. Strategic Human
Resources
3. Goals & Objectives
3. Social Networks
3. Communications
4. Groups/Teams
5. Motivation
Strategy
Formulation
Strategy Implementation
Strategizing
Corporate & Business Strategy
Corporate
Strategy
Business
Strategy
What business or business should we be in?
How does being in one business help us compete in our other businesses?
How should we compete?
Diversification
Synergy
Corporate
Strategy
SWOT Analysis
An _______ of the company 's _______ workings and an examination of external __________ and
__________
(1) what can we do? (2) what do we want to do? (3) what might we do? (4) what do others expect us to do?
SWOT Analysis
Strengths
Threats
SWOT