Principles of Marketing: Famous Brands
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GROUP 29
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‘The Incredibles’
Module Code : ADM 620
Module : Principles of Marketing
Tutorial : 1
Title : Famous Brands
Date Due : 19 February 2013
Student Details: 1. Ayesha Mia 2206234 2. Igshaan Peters 3318617 3. Nadeem Davenhill 3316501 4. Gracia Jacobs 3319038
Statement:
All the sources used and/or quoted have been indicated and acknowledged by means of complete references.
Signed 1. ……………………. 2. ……………………. 3. ……………………. 4. …………………….
Date …………………….
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MARKETING TUTORIAL 1 (ADM620)
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FAMOUS BRANDS
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GROUP 29
Question 1:
The current mission as stated on the Famous Brands website is cited as the following:
Our business is focused on growth and development of ‘best in class’ franchised leisure brands supported by a business model which maximises stakeholder value creation.
This mission covers the following points: * The company’s function * To be the best in class food service franchise and maximise stakeholder value * Their intended markets * Growth and development (i.e.) in respective markets * Their competitive advantage * Unique integration model
In our opinion, we would keep the original mission statement but enhance it to include the unpinning 3A’s (i.e.) Affordability, Availability & Accessibility. We would keep the essence of the current mission statement due to the fact that it already encompasses the value that the business creates and endeavours growth.
Our re-written mission would read as follows:
Our business is focused on growth and development of the most available ‘best in class’ franchised leisure brands, made accessible through affordability for all, supported by a unique business integration model
GROUP 29
-------------------------------------------------
‘The Incredibles’
Module Code : ADM 620
Module : Principles of Marketing
Tutorial : 1
Title : Famous Brands
Date Due : 19 February 2013
Student Details: 1. Ayesha Mia 2206234 2. Igshaan Peters 3318617 3. Nadeem Davenhill 3316501 4. Gracia Jacobs 3319038
Statement:
All the sources used and/or quoted have been indicated and acknowledged by means of complete references.
Signed 1. ……………………. 2. ……………………. 3. ……………………. 4. …………………….
Date …………………….
-------------------------------------------------
MARKETING TUTORIAL 1 (ADM620)
-------------------------------------------------
FAMOUS BRANDS
-------------------------------------------------
GROUP 29
Question 1:
The current mission as stated on the Famous Brands website is cited as the following:
Our business is focused on growth and development of ‘best in class’ franchised leisure brands supported by a business model which maximises stakeholder value creation.
This mission covers the following points: * The company’s function * To be the best in class food service franchise and maximise stakeholder value * Their intended markets * Growth and development (i.e.) in respective markets * Their competitive advantage * Unique integration model
In our opinion, we would keep the original mission statement but enhance it to include the unpinning 3A’s (i.e.) Affordability, Availability & Accessibility. We would keep the essence of the current mission statement due to the fact that it already encompasses the value that the business creates and endeavours growth.
Our re-written mission would read as follows:
Our business is focused on growth and development of the most available ‘best in class’ franchised leisure brands, made accessible through affordability for all, supported by a unique business integration model