Glaciers Inn Vision Statement

Our strategy map for the Glacier Inn focuses on the four main dimensions of a business: a financial perspective, a customer perspective, an internal process perspective, and a learning and growth perspective. Each dimension plays a critical part in establishing a strong unified culture, and documents the primary objectives within the organization. For 2004, Glacier Inn has two main goals: to increase profitability and cash flow. The map outlined in Appendix A demonstrates how we will use these four dimensions to facilitate and implement different measures to achieve the desired strategies. With regards to the financial perspective, Glacier Inn can focus on a growth of revenue strategy and productivity strategy. In order to increase revenue,
The Glacier Inn is part of the service industry, and customer satisfaction plays an integral role in the success of your organization. Your vision statement is centered on delivering more than just place to spend the night; you are providing an experience, an experience of unmatched value and satisfaction. To achieve this, we believe that centering your organization around the culture of the First Nations people will be creating memories and providing adventures. Providing your customers with an unrivaled experience will include outdoor activities, traditional meals, quality service, native art work, individualized rooms, etc. Not only will these add value to the business and differentiate Glacier Inn from other Ice Hotels, but they can also serve as another source of revenue to aid in our revenue growth strategy. The internal process perspective is another important role in our strategy mapping. One of your main goals is to increase occupancy at the Glacier Inn, and we feel that it is important to focus the marketing efforts on the adventure campaign. Glacier Inn needs to showcase their unique business offerings inspired by nature, art, and culture. Due to the nature of the business, it is difficult for Glacier Inn to attract skilled and
The direct industry competitors of Glacier Inn Hotel are the hotel chains in the area, such as Super 8 Motel that offer a place to sleep and eat at a low price. However they do not offer an individualized customer experience. Glacier Inn also competes with other forms of entertainment in Northern Ontario. Places such as Moose Cree Outdoor Discoveries & Adventures, which offers outdoor activities incorporated with the culture of the area. However, this experience is easily replicated. We believe that if Glacier Inn could combine the value of both of these industries into one unique location. The hotel must be unique. We have chosen product leadership as our way of adding value to customer offerings. Our recommendations for implementing this customer value from the hotel would be: Three Main Concepts For Product Leadership 1. Cree culture could be used to attract many customers foreign and domestic that are looking for a Canadian experience or wish to discover more about the first nations of Canada. Through cultural story telling, traditional foods, also traditional artwork and ices museum in the hotel lobby a broad audience can be drawn to the hotel. This will also allow the area to maintain its cultural identity and uniqueness while informing others. 2. The Glacier Inn could also offer outdoor winter activities such as