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26 November 2013
The Grizzly Bear Lodge Mini Case Owning and operating a lodge can be a lot of work, but rewarding at the same time. Customers come to a lodge to relax and get away from their daily routine. When staying the night away from home, it is important to the customer that the staff at the lodge makes their stay as comfortable as possible. In this case The Grizzly Bear Lodge will be examined. It will look at the service they provide in addition to their expansion opportunities. The Grizzly Bear Lodge is family owned. According to the textbook, Management: Leading and Collaborating in a Competitive World, Diane and Rudy Conrad operate The Grizzly Bear Lodge which accommodates 15 rooms (598). They offer breakfast every day of the week, and provide excellent customer service to their customers by seeing to their every request be met. The Grizzly Bear Lodge is only open for peak seasons (Snell 598). During this time they are exceptionally busy. They have regular customers that enjoy coming. The Conrad’s would now like to expand their lodge. Unfortunately with the income that they make after taking care of bills, payroll, and other necessities, they only have about $70,000 left each year (Snell 598). This does not leave them with many options to purchase more land. They would like to also stay open year round without hindering any of their current specials that they offer, such as a full breakfast on weekends. It is up to them to ensure customer satisfaction. There are many ways that Diane and Rudy can ensure their guests satisfaction. “Feedforward is the control process used before operations begin, including policies, procedures, and rules designed to ensure that planned activities are carried out properly” (Snell 572). Before the Conrad family decides to expand their lodge whether it is by adding more rooms or extending their days of operation, they should look into the feedforward method. This method would be done before they begin
The Grizzly Bear Lodge Mini Case Owning and operating a lodge can be a lot of work, but rewarding at the same time. Customers come to a lodge to relax and get away from their daily routine. When staying the night away from home, it is important to the customer that the staff at the lodge makes their stay as comfortable as possible. In this case The Grizzly Bear Lodge will be examined. It will look at the service they provide in addition to their expansion opportunities. The Grizzly Bear Lodge is family owned. According to the textbook, Management: Leading and Collaborating in a Competitive World, Diane and Rudy Conrad operate The Grizzly Bear Lodge which accommodates 15 rooms (598). They offer breakfast every day of the week, and provide excellent customer service to their customers by seeing to their every request be met. The Grizzly Bear Lodge is only open for peak seasons (Snell 598). During this time they are exceptionally busy. They have regular customers that enjoy coming. The Conrad’s would now like to expand their lodge. Unfortunately with the income that they make after taking care of bills, payroll, and other necessities, they only have about $70,000 left each year (Snell 598). This does not leave them with many options to purchase more land. They would like to also stay open year round without hindering any of their current specials that they offer, such as a full breakfast on weekends. It is up to them to ensure customer satisfaction. There are many ways that Diane and Rudy can ensure their guests satisfaction. “Feedforward is the control process used before operations begin, including policies, procedures, and rules designed to ensure that planned activities are carried out properly” (Snell 572). Before the Conrad family decides to expand their lodge whether it is by adding more rooms or extending their days of operation, they should look into the feedforward method. This method would be done before they begin
Cited: Bateman, Thomas S., and Scott Snell. Management: Leading & Collaborating in a Competitive World. 10th ed. New York: McGraw-Hill Irwin, 2013. Print.