Marriott global strategic case study
Competitors
Properties
Countries
Segmentation
Market share
Key initiatives
Hilton Worldwide
3300
30 different segments
7,2 %
- HHonors transferable points
- Lighstay program
- IBM Partnership
Starrwood hotels and resorts worldwide
1000
100
High end target market
3,4 %
Partner with boutique hotels
Element eco-sustainable buildings reward partenership with numerous ailines and travel services.
Wyndham Worldwide
7000
Internationaly
3,4 % greenest company (Newsweek)
WyndhamGree Company division employee volonteering
GreenKids
Mariott International
5,6 %
Rewards Programs
Loyalty program to reward faithful customers
In return the
1- International vision/mission statements
2- external audit
This is an external audit. I found on the document some information regarding the competitors. I tried in this map to see what is there position on the lodges market. For this i used two information: The number of properties of each competitor and in how many countries they are. All the information are on the table above.
Many of the competitors try to give a positive ecological feedback of their company as developed in the table in Key initiatives. I however didn’t find any information on Mariott green movement in the few pages i red.
3- Global strategies generation and selection
In this few pages they mentioned Mariott settled a «loyalty program to reward faithful customers». In return of the multiply advantages customers gain from this reward program, customers began to identify themselves with the company’s brand image and add Mariott to their evoked set of brand preferences among lodges facilities.
All the competitors have their own loyalty program seeking to retain their customer.
Mariott is trying to settle its activity on numerous segments. Recently they opened a new concept «the Autograph Collection»
Mariott tries to be very close to its own customer
Properties
Countries
Segmentation
Market share
Key initiatives
Hilton Worldwide
3300
30 different segments
7,2 %
- HHonors transferable points
- Lighstay program
- IBM Partnership
Starrwood hotels and resorts worldwide
1000
100
High end target market
3,4 %
Partner with boutique hotels
Element eco-sustainable buildings reward partenership with numerous ailines and travel services.
Wyndham Worldwide
7000
Internationaly
3,4 % greenest company (Newsweek)
WyndhamGree Company division employee volonteering
GreenKids
Mariott International
5,6 %
Rewards Programs
Loyalty program to reward faithful customers
In return the
1- International vision/mission statements
2- external audit
This is an external audit. I found on the document some information regarding the competitors. I tried in this map to see what is there position on the lodges market. For this i used two information: The number of properties of each competitor and in how many countries they are. All the information are on the table above.
Many of the competitors try to give a positive ecological feedback of their company as developed in the table in Key initiatives. I however didn’t find any information on Mariott green movement in the few pages i red.
3- Global strategies generation and selection
In this few pages they mentioned Mariott settled a «loyalty program to reward faithful customers». In return of the multiply advantages customers gain from this reward program, customers began to identify themselves with the company’s brand image and add Mariott to their evoked set of brand preferences among lodges facilities.
All the competitors have their own loyalty program seeking to retain their customer.
Mariott is trying to settle its activity on numerous segments. Recently they opened a new concept «the Autograph Collection»
Mariott tries to be very close to its own customer