Marketing and Promotion at Mandarin Oriental Hotel Group
Marketing and promotion at mandarin oriental hotel group
Marketing and Promotion at Mandarin Oriental Hotel Group
Contents:
1.Introduction Page 1 1.1 Aim Page 1
2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2
3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5
4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8
5. Competition Advantage Page 8 5.1 Main competitors Page 8-9 5.2 Perceptual Map Page 10
6.Conclusion Page 10
7. Recommendations Page 11
8. Reference Page 11
9. Appendix Page 12
1. Introduction
The following report will assess whether the Mandarin Oriental Hotel is marketing orientated. I will be explaining and evaluating the roles of marketing and promotion with The Mandarin Oriental Hotel. Mandarin Oriental Hotel Group (MOHG), a member of the Jardine Matheson Group, is an international hotel investment and management group with luxury hotels, resorts and residences in Asia, Europe and the Americas. MOGH aim is to be recognized widely as the best global luxury hotel group, providing 21st century luxury with oriental charm in each of its hotels. 1.1
My aim is to identify the basic marketing principles and explain the promotion process provided by Mandarin Oriental Hotel. The group has received awards for its service and management, as well as for the spas and restaurants located at many of their hotels and resorts. As this report demonstrates The Mandarin Oriental Hotel is very customer focused and puts a lot of focus onto Marketing. Another unique selling point (UPS) are the locations of which it has hotels located. These are often in exotic
Marketing and Promotion at Mandarin Oriental Hotel Group
Contents:
1.Introduction Page 1 1.1 Aim Page 1
2. Marketing Page 1 2.1 Marketing Orientation Framework Page 1-2
3.Service Marketing mix Page 2 3.1 4ps Page 3 3.2 Mandarin Oriental Hotel 7ps Page 4 3.3 Criticism of the service marketing mix Page 5 3.4 E-Marketing Page 5
4. Promotional Mix 4.1 The Mandarin Orientals promotional mix Page 6-8
5. Competition Advantage Page 8 5.1 Main competitors Page 8-9 5.2 Perceptual Map Page 10
6.Conclusion Page 10
7. Recommendations Page 11
8. Reference Page 11
9. Appendix Page 12
1. Introduction
The following report will assess whether the Mandarin Oriental Hotel is marketing orientated. I will be explaining and evaluating the roles of marketing and promotion with The Mandarin Oriental Hotel. Mandarin Oriental Hotel Group (MOHG), a member of the Jardine Matheson Group, is an international hotel investment and management group with luxury hotels, resorts and residences in Asia, Europe and the Americas. MOGH aim is to be recognized widely as the best global luxury hotel group, providing 21st century luxury with oriental charm in each of its hotels. 1.1
My aim is to identify the basic marketing principles and explain the promotion process provided by Mandarin Oriental Hotel. The group has received awards for its service and management, as well as for the spas and restaurants located at many of their hotels and resorts. As this report demonstrates The Mandarin Oriental Hotel is very customer focused and puts a lot of focus onto Marketing. Another unique selling point (UPS) are the locations of which it has hotels located. These are often in exotic
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