Advanced Auto Parts Mission Statement

Advanced Auto Parts is the largest aftermarket automobile parts distributor on the North American continent. They operate and service over 6600 stores across the United States, its territories, and Canada while employing approximately 74000 employees. They are based out of Roanoke, Virginia and were founded in 1932 (About us, 2015). According to missionstatements.com Advanced Auto Parts has the following mission statement: “It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers” (2016). I will be looking at the about us page of Advanced Auto Parts and try to ascertain if the mission statement is indeed a fact or a fiction.
While not in the mission statement I think that the environmental page speaks wonders as to the type of company that we are describing. The funny thing I notice about companies that tout their green status is that typically the things they tout are actually cost saving policies with the added benefit of being “good” for the environment. I personally feel that that applies to this situation as well mostly but I can’t blame them because ultimately the cost is what will decide on what actions get taken but they seem to at least consider the environment and not just the cost benefit (Environmental, 2015). Personally I feel that their web site does a pretty good job of conveying their mission statement while not word for word I would say that 75% of the content is there. I would like to see Advanced Auto Parts make reference to the environment in their mission statement but ultimately actions speak far more loudly than