Social Trends - A persistent change in social relations and social structure over time. Trends are the aggregate effect of many uncoordinated individual and group actions, e.g.,bureaucratization industrialization, urbanization, suburbanization, etc. Social trends also affect individuals even though individuals may be largely unaware that it affects others also in a similar manner.
Four social trends already changing your business. 1. Data-responsive brands will rapidly gain ground. 2. The omnichannel appetite will separate winners from losers. 3. Humanizing consumers will enhance marketing. 4. Brands will become media.
World Politics - Providing a foundation for a comparative understanding of political