Preview

Prius: Leading a Wave of Hybrid

Powerful Essays
Open Document
Open Document
1250 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Prius: Leading a Wave of Hybrid
Prius: Leading a Wave of Hybrid

1. What micro environmental factors affected both the first generation and second generation models of the Toyota Pries? How well has Toyota dealt with these factors?

The first generation Prius was small, cramped, and not very attractive, although not too pretty or fancy. It was the first of the hybrid model and launched in 2001 in the United States. However, the second generation Prius was introduced three years later, which was much more pleasing to certain players of the microenvironment.
These are following points of micro environmental factors which affected both first and second generations.

Competitor:As per the feedback and result from the Gen1 user, Gen2 Prius upgraded most of the functions which only use in luxury vehicles. Gen1 averaged an astounding 42 miles per gallon, its successor did ever better at 48, like single button brought the car to life and seven-inch energy monitor touch screen displayed with fuel consumption, outside temperature n battery charge level.

Consumer:Since this car is with generator n gas engine, it also can achieves most of the customers want - saving fuel money, and this is a big influent Prius to become a Hottest car in US.
Coz it achieved the demand like saving air pollution but also can with speed 15 mph (only with the electric motor).

Channel:Since the federal governmental showed support of the Toyota Prius Hybrid vehicle, and customers can get addiction tax breaks, it less customer’s burden and this is one of points to make them feel like to buy Prius.

2. Outline the major macro environmental factors—demographic, economic, natural, technological, political, and cultural—that has affected Prius sales. How well has Toyota dealt with each of these factors?

Macro-environmental factors deal the larger societal forces that affect the microenvironment. Some of the factors are demographic, economic, natural, technological, political and cultural forces. With that said, I

You May Also Find These Documents Helpful

  • Satisfactory Essays

    1. Discuss environmental factors related to population that are changing the way certain people approach car buying and are thus creating new market segments.…

    • 624 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Prius Marketing

    • 305 Words
    • 2 Pages

    I believe based on our current economic environment that Toyota Prius is in a seller’s market. I think as people get more involved in helping make the environment a greener place they look for ways to help. One of the ways to help would be by purchasing a vehicle such as the Prius. Toyota launched a third generation Prius with a lot of features that I think consumers will be interested in. I don’t think that Toyota will have a problem at all selling vehicles, in fact may end up having the same problem as the beginning and not be able to produce them fast enough.…

    • 305 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Lexus Rx

    • 380 Words
    • 2 Pages

    In 2008, Toyota was ranked the world’s number one in motor vehicle production volume with more plants opening in Canada, USA and Mexico. Due to the worldwide recession, Toyota sales dropped tremendously, thereafter. Beginning in early 2010 Toyota’s sales, and stock price dropped again due to accelerator and brake problems with a number of their cars. People were afraid to drive and purchase the 2010 Prius as the brake problems occurred mainly in this line of car. Toyota was no longer ranked number one in motor vehicle production due to the problems the company faced in 2010. Currently in 2011, Toyota is concerned about how well the Lexus RX 330/350 has done in the North American market? Due to this matter, the operation management team has produced a report that concerns the Toyota Motor Company’s North American Lexus production decision made a few years ago and the production of Toyota’s strategy for North America.…

    • 380 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Originally Toyota targeted younger, technologically savvy, leading-edge buyers (Cannon, et. al. p. 634). They priced the vehicle under twenty thousand to keep it affordable, and though it had a slow start, Prius-Genius was a success. Within a few years the competition for “green” vehicles grew substantially. Toyota began to not only maintain, but to increase their market share by expanding their product offerings to accommodate a more diverse group of car buyers. The Prius got bigger, accommodating families, today offering 4 different Prius product lines, the Prius, the Prius V, the Prius C, and the Prius-Plug-in. Toyota didn’t stop there; they have since expanded their Hybrid technology to include the Camry, Avalon, Highlander, and Rav4. Of the 12 products Toyota offers today, almost half of them have a Hybrid version (5 of 12). Toyota is still using the same marketing tools of advertisements, promotions, and vehicle incentives; it just applies to a much broader target audience.…

    • 447 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    While it may seem that electric cars are a new fad of the twenty-first century, this is not the case. Electric cars have been around since roughly the 1890s, and in fact they were the dominant motorized vehicle in the market until about 1929 [1, p. 17]. This was due mostly to high gas prices during war and the fact that back then having a range of 18 miles was more than enough to meet the needs of most people. But then as cities grew and gasoline powered cars became cheaper and easier to use, the electric car was slowly phased out, until about the 1990s. Then began the renewed interest in air quality and in the future of the electric car [1, p. 17]. In 1990 the Clean Air Act was passed, and now the gas guzzling and air fouling cars that had become so prominent began to have regulations forced down on them to improve their efficiency and to make them cleaner [2, p. 642]. This Clean Air Act coupled with the Energy Act of 1992 encouraged research into the electric car and reenergized the developments of environmentally friendly cars [1, p.17]. All of that research and dedication finally cumulated in the release of the Toyota Prius on the American market in 2000, and from that moment, it has become a cultural icon, and a topic for hot debate [3]. The main topic of the debate is at the very foundation of the Prius: whether or not the Prius is truly ‘green’.…

    • 3338 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Toyota Prius Case Study

    • 916 Words
    • 4 Pages

    The Toyota Prius was in the market introduction stage then it matured into the market growth stage. In the Product life cycle there are four different phases. There is market introduction, market growth, market maturity, and sales decline. The Toyota Prius as explained by the book was a new experimental technology that Toyota wanted to test and introduce to the market to see how it would react. Toyota was at a point in their business where they wanted to innovate something new. Some of the ideas that Toyota was considering prior to the Prius were injection diesel engines, electric motors, hydrogen-powered fuel cells, and solar powered vehicles. This alone allows us to infer that Toyota had no prior market for these types of vehicles. This would automatically eliminate the three latter phases of the product life cycle.…

    • 916 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Environmental Analysis Paper

    • 2768 Words
    • 12 Pages

    As many may be aware, Toyota is not shy to the media spotlight. Toyota has been the number one automobile distributor since 1935 when the founder, Kiichiro Toyoda revealed their first model the A1 and by the 1950s. Toyota had produced more than 100,000 vehicles. However, not all of Toyota’s fame has been popular. Many will remember the major automobile company by the massive number of recalls totaling nearly one million, occurring in several countries across the globe. Half of the recalls were in Japan alone, but others were in the United States, Zimbabwe, South Korea, China, and Tanzania, to name a few. The recalls were from acceleration problems in different vehicles such as the Prius, Hybrid, Camry, and Sequoia Sports Utility Vehicles. On February 1, 2010, Toyota Canada Incorporation made the announcement that it would be recalling approximately 270,000 Toyota vehicles equipped with a specific accelerator pedal assembly and suspending delivery of the eight models involved in the recall on January 26, 2010. In this paper, Team C will elaborate on Toyota and its marketplace, provide the latest corporate reports, compare the three macroeconomic variables of employment, GDP and how it relates to Toyota’s deficit performance, provide its environmental analysis, and analyze information that identifies any relationships between the United States economic trends and the operational performance of Toyota.…

    • 2768 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Toyota has never been known for being satisfied with being the best at what it does. While the Prius has long been at the top of its class for fuel economy, for 2016 it has undergone a complete makeover. The new quieter engine gets an EPA estimated 56 miles per gallon combined fuel economy rating. The new design offers driver a far more relaxed and comfortable driving position making it a much better choice than ever for a daily commuter car.…

    • 524 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    People who accepted the early Prius were individualistic, they liked to be perceived as different from the norm. Some of the early adopters, who purchased the vehicle, modified it to make it even more individualized. Prius accepters were also efficient and practical because they purchased a car that is energy efficient. It uses less gasoline than standard vehicles and uses electricity, which is a renewable resource. Finally, Prius owners were free to go where and when they wanted to go, just as other car owners are.…

    • 625 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The study found that, even at today's high gas prices, only a handful of hybrid cars make financial sense for a consumer who buys a new car every five years or less and drives an average number of miles per year. Even at Los Angeles-area gas prices, there are only five hybrid cars that would allow consumers to recoup their additional investment before they sold the car, assuming they drive an average of 15,000 miles per year. In order of shortest time to break even, they…

    • 1197 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Hybrid Cars

    • 2153 Words
    • 9 Pages

    Product: The #1 selling hybrid is the Toyota Prius Hybrid. Toyota is already on its third generation of the Prius. The gas/electric Prius hybrid retains its lock on this category for the fifth straight year. Despite lots of new hybrid models, the Toyota Prius' 44 mpg (overall) is still the best in any five-passenger car. The interior is roomy and versatile, and the Prius has proven to be very reliable.…

    • 2153 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Essay On Hybrid Cars

    • 691 Words
    • 3 Pages

    Hybrid or electric cars have been developed over time by using ideas from hundreds of different people over hundreds of years. No one person can be given credit for this invention. The history of electric cars is divided into three different parts. The early years, from 1890-1929. People were very interested in this new idea. The middle years, from 1930-1989. During this time, not many people wanted to buy hybrid or electric cars. The current years from 1990-present. Hybrid cars are considered a better choice for the environment over cars that are powered by gasoline.…

    • 691 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marketing: Toyota Prius

    • 1518 Words
    • 7 Pages

    1. What micro-environmental factors affected both the first generation and second generation models of Toyota Prius? How well has to Toyota dealt with these factors?…

    • 1518 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers, competitors and publics.…

    • 1582 Words
    • 7 Pages
    Powerful Essays

Related Topics