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Problem Solution Classic Airlines

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Problem Solution Classic Airlines
Problem Solution: Classic Airlines
This paper will explore the nine-step problem solving process through an analysis of Classic Airlines. These nine steps begin with step 1; Describe the Situation, which involves identifying key concepts, issues and opportunities, stakeholder perspectives and ethical dilemmas. Step 2, Frame the Right Problem, requires that the right problem be broadly stated so many possibilities can be examined. Describe the End-State Goals is step 3. In this step Classic Airlines will know it has become what it wants to become. Step 4, Identify the Alternatives and Benchmarking Validation, allows Classic Airlines the opportunity to look at other companies and develop techniques that will help it overcome weaknesses and implement best practices for those areas. Step 5, Evaluate the Alternatives, lets Classic examine and judge carefully between two or more possibilities. Once these choices have been made, step 6, Identify and Assess Risks, allows Classic Airlines to look at potential risks and negative consequences so the solution can be eliminated if necessary and mitigation can take place. Step 7, Make the Decision, allows for risks to be identified and explored. The decision that is made is the best based on facts. Step 8, Develop and Implement the Solution, defines the work that is to be done, how it will be done, when, and by whom. The last step, step 9, Evaluate the Results, tells what is the expected outcome, how is the outcome measured, and is the outcome in alignment with Classic 's end-state goals. This nine-step concept of problem-based learning is then summed up in a conclusion.
Describe the Situation
Issue and Opportunity Identification
Classic Airlines is the world 's fifth largest airline. Its fleet consists of more than 375 jets serving 240 cities with more than 2300 daily flights. Classic has grown to an organization of 32,000 employees in its 25-year inception and last year earned $10 million on $8.7 billion in sales.



References: Berkowitz, E. N., Hartley, S. W., Kerin, R. A., & Rudelius, W. (2006) Marketing: Creating Customer Relationships and Values through Marketing Bozeman, MT. (2005) RightNows on Demand CRM Solution Selected by U.S. Airways. Retrieved Sunday, May 6, 2007, from the World Wide Web at May 6, 2007, from the World Wide Web at http://www.dmnews.com/cms/dm-news/internet-marketing/32096.html Delta (2005). Delta Airlines Files for Chapter 11 Reorganization to Address Financial Challenges http://news.delta.com/article_display.cfm?article_id=9861 Delta (2007) Era of Competition. Retrieved Friday, May 4, 2007, from the World Wide Web at http://news.delta.com/article_display.cfm?article_id=10665 Linkage, Inc. – Link&Learn – Aligning HR with the Business. (2004) Retrieved Saturday, May 5, 2007, From the World Wide Web at http://www.linkageinc.com/ Profiting from Bad Customer Service – The Checkout. (2006) Retrieved Saturday, May 5, 2007, from the World Wide Web at http://blog.washingtonpost.com/thecheckout/ University of Phoenix. (2006). Mind Map Week Five. Retrieved Friday, May 4, 2007 from University of Phoenix, Week Five rEsource University of Phoenix. (2006). Scenario One: Classic Airlines. Retrieved Friday, May 4, 2007 from University of Phoenix, Week Five rEsource

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